Growth Manager- Mexico

Hace 1 semana

puebla de zaragoza, puebla, México Talent Finders Jornada completa

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Description

- Performance marketing will be centralized, with budget managed centrally
- Need someone who executes campaigns, not just publishes content
- Should understand strategy: Father’s Day, back-to-school, seasonal campaigns
Ideal candidate: immigrant background or deep understanding of remittance culture
- Knows what sending money home means emotionally and practically
- Can identify who the target audience watches, follows, and trusts
- Not someone who frames competition as only Félix Pago and Remitly
Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter
- Customers are used to in-person sending; that’s the real competition to displace
Seniority: open to more junior profiles, could still be manager level

Requirements

- Performance marketing will be centralized, with budget managed centrally
- Need someone who executes campaigns, not just publishes content
- Should understand strategy: Father’s Day, back-to-school, seasonal campaigns
Ideal candidate: immigrant background or deep understanding of remittance culture
- Knows what sending money home means emotionally and practically
- Can identify who the target audience watches, follows, and trusts
- Not someone who frames competition as only Félix Pago and Remitly
Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter
- Customers are used to in-person sending; that’s the real competition to displace
Seniority: open to more junior profiles, could still be manager level