Social Media Manager

Marketing & Communication

Fully Remote

Full-time

Monday–Friday, 9:00 AM – 5:00 PM EST (40 hours per week)

• LATAM: Mexico City (Mexico), Bogotá (Colombia), São Paulo (Brazil), Buenos Aires (Argentina), Lima (Peru), Honduras (Dominican Republic)

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

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At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

Our client is a fast-growing e-commerce brand focused on creating engaging experiences for online shoppers. They are rapidly scaling their digital presence and aim to set trends rather than follow them.

The Social Media Manager will lead the brand’s social media efforts across Instagram, TikTok, Pinterest, and LinkedIn. You will drive strategy, content planning, and community engagement, working closely with video editors, UGC creators, paid media specialists, and the founding team. This role is ideal for someone who is creative, trend-aware, highly organized, and thrives in fast-paced, dynamic environments. You will own the social media presence end-to-end, ensuring a consistent, authentic, and engaging brand voice across platforms.

• Drive engagement and follower growth across multiple social media platforms.
• Ensure timely delivery of high-quality content aligned with brand strategy.
• Foster an active and loyal online community, maintaining positive brand perception.
• Influence product and marketing strategies through trend monitoring and audience insights.
• Enhance operational efficiency in content creation, scheduling, and cross-functional collaboration.

Social Media Strategy & Content Planning – 30%

• Develop and execute comprehensive social media strategies aligned with business objectives, seasonal campaigns, and product launches.
• Stay up-to-date on platform trends, algorithm changes, and emerging features across Instagram, TikTok, Pinterest, and LinkedIn.
• Create and maintain content calendars balancing promotional content, educational posts, UGC, trending formats, and community engagement.
• Conduct competitive research and trend analysis to identify opportunities for brand visibility.
• Establish KPIs for each platform and track performance to refine strategy.

Content Coordination & Team Collaboration – 35%

• Coordinate with video editors, UGC creators, and paid content creators to source, review, and approve content.
• Collaborate with the founding team to ensure messaging aligns with brand voice and values.
• Brief designers and editors on content needs, providing clear creative direction and feedback.
• Manage content approval workflows, ensuring timely publishing and organized asset libraries.

Community Management & Engagement – 20%

• Monitor and respond to comments, DMs, and mentions in a timely and brand-consistent manner.
• Build and nurture an engaged online community through authentic interactions.
• Identify collaboration opportunities with relevant accounts, influencers, and brand advocates.
• Track sentiment and community feedback to inform content and product strategy.

Content Creation & Publishing – 15%

• Write compelling captions, copy, and CTAs tailored for each platform.
• Create or adapt quick-turnaround content (graphics, memes, trending audio posts).
• Schedule and publish content using social media management tools.
• Optimize content with hashtags, keywords, tags, and platform best practices.
• Test different content formats, posting times, and messaging to maximize engagement.

• 3+ years managing social media for e-commerce or consumer brands, including team coordination experience.
• Deep knowledge of Instagram, TikTok, Pinterest, and Lin