Analista de Marketing de Datos y Performance

Our client, a prominent retail company, is seeking a detail-oriented Marketing Data and Performance Analyst to join their team in Puebla, Puebla, MX . This role is essential for understanding campaign effectiveness, customer behavior, and market trends through rigorous data analysis. The ideal candidate will be adept at collecting, interpreting, and reporting on marketing data to drive strategic decision-making and optimize marketing spend. If you have a strong quantitative background, a passion for uncovering insights from data, and experience in marketing analytics, this hybrid role offers a fantastic opportunity to make a significant impact. You'll work closely with the marketing team in Puebla, Puebla, MX , contributing to data-informed strategies.

• Collect, clean, and analyze marketing data from various sources, including digital campaigns, website analytics, and CRM systems.
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Interpret data to identify trends, insights, and opportunities for campaign optimization and business growth.
• Conduct ROI analysis for marketing campaigns and initiatives.
• Collaborate with marketing managers to define campaign objectives and measurement frameworks.
• Perform customer segmentation and analysis to inform targeted marketing efforts.
• Present findings and recommendations to marketing leadership and cross-functional teams.
• Stay updated on data analysis tools and techniques relevant to marketing.
• Ensure data accuracy and integrity across all reporting.

• Bachelor's degree in Statistics, Economics, Marketing, Mathematics, or a related quantitative field.
• 2+ years of experience in marketing analytics or data analysis.
• Proficiency in data analysis tools such as Excel (advanced), SQL, and ideally Python or R.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Familiarity with web analytics platforms like Google Analytics.
• Strong understanding of marketing principles and campaign structures.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to communicate complex data insights clearly and concisely in Spanish.
• Experience working in a hybrid or office-based role in Puebla, Puebla, MX.

Our client offers a competitive salary, comprehensive benefits package including health and dental insurance, opportunities for professional development, and a collaborative work environment. This hybrid role based in Puebla, Puebla, MX , provides a balance between in-office collaboration and remote work flexibility. Join a team that is passionate about leveraging data to drive marketing success and career advancement within the company.