Senior Marketing Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

The Role:

To support the Director of Marketing / Head of Marketing in the development and implementation of the country marketing strategy and plans for English and Exams (E&E), ensuring alignment with global marketing strategy and brand, and to work in partnership with the E&E Business to ensure that marketing programmes enable required business targets.

Accountabilities:  

Strategy and Planning

• Leads country-level marketing strategy for E&E by leveraging market insights and expertise, ensuring alignment with global objectives, budgets, and resources while continuously tracking and reporting performance outcomes.
• Designs and executes annual marketing plans and integrated campaigns to drive lead generation, engagement, and retention, ensuring brand compliance and contributing to product development and value proposition localisation.
• Optimises impact through cross-audience insights, tailored messaging, and strategic partnerships and channels aligned with customer needs and business goals.

Consultancy, analysis & problem-solving

• Develops deep understanding of business context, opportunities, and challenges to deliver insight-led marketing strategies, while clearly communicating complex findings tailored to both marketing and leadership stakeholders.
• Continuously improves marketing effectiveness by incorporating stakeholder feedback and leveraging social listening and analytics tools to monitor reputation and optimise engagement.

Commercial and financial management

• Plans and manages E&E marketing budgets using corporate systems, tracks and annual performance, and ensures cost-effective delivery while managing risks.

Relationship and stakeholder management

• Proactively builds strong relationships with the internal network of marketing as well as stakeholders to ensure integrated approaches and enhance own knowledge and expertise.

Leadership and management

• Demonstrates strong leadership skills and the ability to plan and prioritise own and teamwork activities to ensure effective delivery of diverse responsibilities and stakeholder engagement over a monthly, quarterly and annual time horizon.
• Ensuring compliance with corporate and governance policies, including the responsible and ethical use of AI tools.

Role specific knowledge and experience: 

Essential:

• Considerable experience in developing marketing strategies and plans within a large and complex organisation
• Experience in the design and delivery of plans to support programmes / products
• Experience in effectively negotiating budgets and resources with senior stakeholders

Desirable:

• Experience in a global organisation and in the education market/sector

Role Specific Skills:

CIM Marketing Competencies

Insights

• Ensures their country’s requirements for research are considered to contribute to greater efficiency and consistency in the commissioning of market research.
• Analyses and presents information from research and customer feedback as insights

Integrated marketing communications

• Delivers integrated marketing communications Delivers integrated marketing communications campaigns using both physical and digital tools

Partnership marketing

• Develops channel to market/partnership marketing plans - Develops channel/partnership marketing plans to meet customer needs and achieve business goals.
• Delivers the channel to market/partnership marketing offer - Implements channel and/or partnership marketing activities.

Monitoring and measuring effectiveness

• Measures the effectiveness of marketing activities. Collects, synthesizes, analyses and reports measurements data
• Uses analytics to explain the success or failure of marketing activities Participates in reviews of marketing activities using measurement data and analytics to identify improvements

Language Requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.

Education: Degr