Product Analytics Senior Manager

TouchTunes is looking for a Senior Manager, Product Analytics to own how we measure and improve our consumer product. In this senior individual contributor role, you'll set the measurement strategy for the product organization and do the hardest analysis yourself: take an open question, like why conversion is weak on one platform, and return a ranked, sized set of causes, each with an owner, a value, and a fix. You will define the product analytics roadmap, shape the experimentation program, and own the technical foundation that makes it credible, from experimentation in LaunchDarkly to tracking in Segment and Mixpanel, and build the self-service tools product needs to answer routine questions on its own. Based in Guadalajara and reporting to the Director, Data Analytics, you'll partner with Product, Engineering, Data Engineering, Marketing, and Finance.

• Define the product analytics roadmap and KPI framework, and help set targets for installs, activation, retention, and revenue per player
• Shape the experimentation program: which bets to test, in what order, what each is worth, and what the portfolio has returned
• Serve as the go-to analytical partner for product managers and designers, pressure-testing hypotheses to inform prioritization, including when the answer is not to build
• Get ahead of the roadmap by sizing opportunities, segmenting users and venues, and modeling changes like pricing before engineering time is committed
• Own funnel and feature analysis across the mobile app, from install to first purchase, separating user drop-off from engineering defects and measurement artifacts
• Design and read A/B tests in LaunchDarkly, using quasi-experimental methods where a clean test isn't possible, and raise the standard for flag setup and exposure logging
• Own the Segment tracking plan with Product and Engineering, specifying events before development and QA'ing them in development and production
• Drive event hygiene across Segment and Mixpanel, reconcile product metrics to Databricks and the finance warehouse, and resolve identity-resolution breaks
• Build self-service measurement: Mixpanel boards, Databricks dashboards, and reusable funnel and test-readout templates
• Write clear readouts for Product, Engineering, and executive audiences, and mentor analysts without direct reports

• Bachelor's in statistics, data analytics, economics, computer science, engineering, or a related field
• 6+ years in product or growth analytics, including 3+ supporting a consumer product organization and 2+ owning measurement methodology or an analytics roadmap
• Deep hands-on expertise in Mixpanel or Amplitude, including funnels, cohorts, custom events, and dashboards other teams rely on
• Strong SQL against large event datasets in Databricks, Snowflake, or BigQuery
• Depth in experimentation (power analysis, guardrails, CUPED, quasi-experimental design) with hands-on LaunchDarkly, Optimizely, or Statsig experience
• Experience owning a tracking plan on a CDP such as Segment, including schemas, governance, and downstream destinations
• Proficiency in Python for analysis and automation
• Fluent written and spoken English for daily work with teams in New York and Montreal
• Turns a question like conversion is down into a ranked, sized set of causes with named owners
• Makes causal claims only where the design supports them, and says so plainly where it doesn't
• Spots measurement windows contaminated by a live test, release, or tracking change, and picks the clean baseline over the convenient one
• Moves a roadmap with evidence, including with stakeholders who prefer a different answer
• Comfortable telling Engineering something is broken, with evidence specific enough to act on
• Closes measurement gaps rather than working around them, with a bias toward self-service and automation
• Uses AI tools across the analytics workflow, from exploring data to drafting write-ups to building reusable workflows for the team
• A good sense of humor for tight deadlines
• Consumer mobile app experience with in-app purchases, including iOS and Android differences
• AppsFlyer or a similar MMP
• Music or entertainment industry experience

At TouchTunes, your work impacts our customers as part of interesting projects that transform the in-venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders that value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.

TouchTunes is the world's largest in-venue interactive music and entertainment platform, we're all abou