Senior Product Category Manager

Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.   At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen
About the Role:

The Senior Category Manager - Americas is the commercial and operational owner of Emma's product category (one or several categories - Mattresses, Accessories, Beds, Linens) across Americas markets. You sit at the intersection of global strategy and in-market reality — responsible for ensuring the portfolio performs, launches land successfully, and consumer and commercial insights flow back into global decision-making.

 

This is a dual-facing role: you translate global category strategy into Americas execution, while simultaneously representing North & South American market needs — consumer preferences, competitive dynamics, channel realities — back to global teams. You can develop local or regional product when needed to answer a specific country or region's consumer needs  

 

In a context where Category Management at Emma is evolving toward stronger commercial ownership, faster feedback loops, and sharper portfolio performance, this role is critical to delivering on-the-ground results while building a stronger link between strategy and execution.

What you´ll do:

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• Regional Portfolio Management & Activation 
  Own the Americas product portfolio for the category: range structure, SKU priorities, and channel fit 
  Adapt / develop global portfolio architecture to Americas market realities (country priorities, regulatory context, channel mix) 
  Manage SKU lifecycle across Americas — from introduction to rationalisation — in coordination with global 
  Ensure portfolio coherence across channels: online DTC, Marketplace, Wholesale, and Retail
  Drive assortment decisions in collaboration with Commercial teams and Country Managers 
  Maintain up-to-date country-level range plans and collaborate on activation calendars
  

 

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• Go-to-Market & Launch Execution 
  Lead Americas launch planning and readiness: operational timelines, commercial activation, and product truth localisation 
  Ensure sales, marketing, customer service, and retail teams are equipped with product knowledge and messaging before every launch
  Coordinate local market adaptations —regulation, claims, pricing thresholds etc… — within global guardrails 
  Own post-launch performance reviews: sell-through, return rate, NPS, and commercial learnings 
  Proactively flag launch risks and escalate blockers to global and commercial stakeholders
  
• Commercial Performance Monitoring & Improvement 
  Track category performance weekly and monthly across key Americas markets: 
  Revenue and volume mix evolution by SKU and channel 
  Gross margin and margin-per-SKU trends 
  Return rates and NPS by product and market 
  Channel performance (DTC vs retail vs marketplace vs wholesale) 
  Identify underperformers, portfolio gaps, and pricing misalignments — and drive corrective actions 
  Build business cases to support portfolio investment, de-listing, or repositioning decisions 
  Partner with Finance and BI on KPI frameworks, dashboards, and category contribution analysis
  
• Market, Consumer & Competitive Intelligence 
  Monitor Americas market trends: category growth, channel shifts, consumer behaviour changes 
  Maintain a structured view of the competitive landscape in key Americas markets (pricing, product moves, positioning) 
  Gather and synthesise qualitative and quantitative insights from: 
  Customer Service feedback and returns analysis 
  Consumer reviews and online listening 
  Country Manager and sales team field intelligence 
  Produce regular Americas market intelligence reports and feed insights into global category planning cycles
  
• Sales, Trade & Channel Enablement 
  Build and maintain strong relationships with Country Managers and Americas commercial leads 
  Act as the product expert and internal ambassador for the category across Americas commercial teams 
  Deliver product training, category selling stories, and trade argumentatio