Brand Ambassador

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place teamwork matters and where you are encouraged to bring your best self to work.

We are seeking an authentic and influential professional to become the face of the World’s Most Awarded Single Malt Scotch Whisky in Mexico. If you have a passion for luxury culture, you are a natural storyteller who thrives under the spotlight, and you enjoy building relationships with customers and spirit enthusiasts in general, we want to hear from you.

The Single Malts Brand Ambassador role is a hybrid, full‑time position dedicated to building portfolio prestige, providing education, and supporting sales‑driving activities for Glenfiddich and The Balvenie in Mexico. The role will focus on forming educational and essential long‑lasting relationships with influential consumers, industry trade (On & Off), and luxury media, while leveraging their existing relationships to act as an expert in the field.

Expert Consultant: Establish yourself as a credible expert on the category, brand and local market, enrolling audiences through storytelling.

Relationship Building: Cultivate and nurture long‑lasting relationships with hospitality professionals, key bartenders, account proprietors, and industry opinion leaders to inspire advocacy.

Training & Support: Provide trade education and staff training on the core range and high‑end expressions, ensuring the brand is prominent and relevant within the channel.

Commercial Partnership: Collaborate with the commercial/sales teams to identify and nurture key accounts, supporting the placement and “pull through” of products with agreed KPIs.

High Net Worth Focus: Identify and build relationships with influential consumers, particularly the “High Net Worth” (HNW) demographic and collectors at luxury events.

Experiential Marketing: Recommend and be part of the brand experiences (live or virtual) that educate consumers on the brand lifestyle and generate buzz.

Ambassadorship: Act as the spokesperson and educator at consumer events, representing the brand in a manner consistent with its luxury positioning.

Media Relations: Forge relationships with national and regional journalists, particularly in the luxury arena, and create opportunities for interviews, tastings, and distillery trips.

Social Media: Establish and nurture a credible social media presence that aligns with the brand’s luxury positioning, utilizing content creation skills to grow your network.

Market Knowledge: Collect market and competitive inputs to share with the brand/sales team acting as a source of local market knowledge.

Compliance: Complete all internal administrative duties and reports in compliance with company practices and policies.

Professional Background: A strong background in spirits is essential, with a preference for 5+ years of significant experience as a Brand Ambassador.

Education: A Bachelor’s degree in Marketing, Public Relations, or Communications is preferred.

Language: Intermediate Advanced English level (written and spoken) is required for presentations and reports.

Luxury Mindset: Must demonstrate a hospitality‑forward mindset with experience or knowledge in luxury goods.

Communication: Excellent verbal and written communication skills are essential, with the ability to act as a compelling presenter and storyteller.

Motivated by adding value: Operate with a high level of energy on outcomes. Demonstrated enthusiasm for the organization through commitments and actions.

To Be Socially Responsible: In all we do and represent the Company in said way.

Entrepreneurial Spirit: A self‑starter with a creative mindset, capable of multitasking and managing a travel schedule while executing a variety of activities.

Interpersonal Effectiveness: Strong influencing and partnering abilities are required to act as a consultant within the team structure.

Hybrid Role: This is a Mexico City‑based hybrid role. While Brand Ambassador duties take place mostly in the trade and the field, the employee should attend the office weekly to engage in team meetings and carry out administrative duties.

Flexible Schedule: Must be availa