Communication & Content Senior Specialist
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Communication & Content Senior Specialist
ZEEKR & Lynk & Co are looking for a Communication & Content Senior Specialist to lead product storytelling and content development for the Mexican market.
This role is responsible for transforming vehicle features, technologies, and innovations into compelling consumer-facing stories, while working closely with media partners, journalists, influencers, and content creators to bring those stories to life.
The ideal candidate combines strong communications experience, a solid network of media and influencer contacts, and the ability to translate technical product information into engaging content that strengthens brand awareness and product understanding.
Key Responsibilities
- Develop product messaging and storytelling frameworks for ZEEKR and Lynk & Co vehicles
- Translate technical product features into clear and compelling consumer communications
- Identify content opportunities and create story angles for video and digital content
- Build and manage relationships with media, journalists, influencers, and content creators
- Brief and guide content partners to ensure message accuracy and brand consistency
- Coordinate with Product, Branding, and Social Media teams to align communication strategies
- Monitor content performance and optimize messaging, formats, and partner selection
Qualifications
- 5+ years of experience in PR, Communications, Media Relations, Content Marketing, or related fields
- Proven experience collaborating with media outlets, journalists, influencers, or content creators
- Strong storytelling, communication, and content development skills
- Ability to understand technical products and translate them into engaging consumer narratives
- Existing network of media and influencer contacts in Mexico
- Advanced English and Spanish communication skills
Preferred
- Experience in automotive, technology, mobility, luxury, or lifestyle industries.
- Background in automotive journalism, product communications, or product marketing.
- Knowledge of EVs and emerging automotive technologies.
- Passion for cars, technology, and innovation.
What We're Looking For
- A relationship-builder with strong media and influencer connections.
- Someone who can balance creativity with attention to detail.
- A self-starter who enjoys building processes and ideas from the ground up.
