Creative Manager

Contractor Fee: $2,500–$3,500/month (USD) Remote Engagement Type: Independent Contractor Commitment: Full-time (Approx. Company Overview: We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent. We are hiring a Creative Growth Director for a growing food and beverage eCommerce company. Your job is to take raw content from creators, customers, our founder, our factory, and our community and turn it into high-performing creatives that acquire customers profitably. You should be equally comfortable thinking about a great hook, editing a creator video, using AI to produce ten useful variations, launching those variations into paid media, and looking at the results to decide what should be made next. Creative strategy and testing. Build a consistent testing calendar across hooks, formats, messages, offers, and creative styles. Creator-content pipeline. Organize and maintain a usable content library rather than allowing creator assets to disappear into folders. Turn raw UGC, founder videos, testimonials, product footage, and community content into performance creative. This includes video editing, static creative, hooks, copy, variations, resizing, and repurposing. We expect this role to experiment constantly with tools for editing, copywriting, transcription, research, versioning, ideation, asset management, and workflow automation. Load and manage creative tests within our paid-media platforms and work closely with any outside paid-media specialists we retain. You should understand campaign structure, audiences, budgets, and performance well enough to connect creative decisions directly to acquisition results. Performance analysis. Develop new iterations based on performance rather than personal preference. Make sure the message customers see in an advertisement continues through to the landing page, product page, and offer Software/Platforms/Tools: Creator platforms (TikTok, Trybe, ReacherApp) Ecom Platform: Shopify, Landing pages (Replo) At least 3 years of experience in creative design, performance creative, creative strategy, paid social creative, or a similar role. Strong experience developing Meta/Facebook and Instagram ads for eCommerce, DTC, CPG, food and beverage, wellness, or other consumer brands. Strong understanding of hooks, creative angles, messaging, ad copy, UGC, and what makes paid social creative perform. Experience repurposing existing UGC and brand assets into multiple ad concepts and creative variations. Comfortable using Meta Ads Manager to upload and launch ads, review basic performance metrics, and use results to guide creative decisions. Hands-on experience with Canva and preferably basic video editing tools such as CapCut, Premiere Pro, or similar platforms. Strong written and verbal English communication skills, with the ability to explain creative ideas and performance insights clearly. Number of meaningful new creative concepts and variations tested ~ Percentage of creative tests that produce winners ~ Performance by customer avatar/message ~Speed from raw content received creative tested ~ Size and quality of the reusable creative library Shift Schedule: ~ Monday to Friday, with approximately 4–5 hours of daily overlap with U.
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