Marketing Operations Project Specialist

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Location:
Mexico (CDMX or GDL hybrid / other remote) Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact. Marketing Operations Specialist to design, build, and optimize complex marketing automation workflows and scalable multichannel solutions. This role requires strong expertise across marketing automation platforms to drive operational efficiency through systems integration, ensuring accurate and high-volume campaign delivery, while stabilizing, optimizing, and scaling automation workflows across the marketing technology ecosystem. Design, build, code, and deploy complex multi-step marketing journeys and automated workflows using platforms such as Salesforce Marketing Cloud (SFMC) and other marketing automation tools. Develop, troubleshoot, and optimize automation workflows, resolving failures in live campaigns and high-volume marketing operations. Create and maintain advanced personalization logic using AMPscript, SSJS, and conditional content to improve customer experience and reduce manual processes. Design and optimize complex SQL queries, segmentation logic, and data extensions to support personalized and scalable campaigns. Support API integrations and automated data synchronization across marketing platforms and customer data ecosystems. Own end-to-end automation logic, including dependencies between journeys, data flows, and execution systems. Execute and support QA validation processes for dynamic content, personalization rules, and campaign targeting accuracy. Implement and maintain technical standards for automation builds, email templates, and data handling processes. Monitor email deliverability performance, IP health, and compliance with CAN-SPAM, GDPR, and other applicable regulations. Monitor automation system performance and ensure platform stability and reliability. Provide technical mentorship and operational guidance to Junior Analysts. Manage and configure business units, tracking parameters, and platform settings within SFMC and related tools. 5–7 years of hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), HubSpot, or similar. Expert-level experience with SFMC Journey Builder, Automation Studio, and Business Unit configuration. Strong proficiency in AMPscript and SQL. Strong understanding of relational databases and Data Extensions. Hands-on experience supporting API integrations and automated data synchronization. Strong understanding of marketing data architecture and platform interoperability. Technical knowledge of IP warming, Sender Authentication Package (SAP), and DNS records. Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Proficiency in SSJS (Server-Side JavaScript). Salesforce Marketing Cloud Developer Certification or equivalent certification. Knowledge of Python for advanced data manipulation and automation use cases. Experience with Customer Data Platforms (CDPs) and identity resolution systems. Experience with Git, version control practices, and release management processes. Experience supporting enterprise-scale marketing ecosystems and high-volume campaigns. Experience mentoring junior team members or providing technical enablement. Commitment to Professional Development Global Opportunities