Especialista en Trade Marketing para Retail FMCG

About the Role

Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is looking for a dedicated and results-oriented Trade Marketing Specialist to join their team in Hermosillo, Sonora . This role is crucial for developing and executing effective in-store strategies that drive sales and enhance brand visibility at the point of purchase. The ideal candidate will have a keen understanding of the retail landscape, a passion for delivering impactful promotional activities, and the ability to foster strong relationships with retail partners. You will play a key role in translating brand objectives into compelling retail execution plans, ensuring our client's products stand out in a competitive market. This position offers an exciting opportunity to contribute to the success of a well-established FMCG company and grow within the field of trade marketing.

Key Responsibilities

• Develop and implement effective trade marketing strategies aligned with brand objectives and sales targets.
• Plan and execute in-store promotions, merchandising initiatives, and point-of-sale (POS) materials.
• Analyze sales data and market trends to identify opportunities for growth and optimize trade spend.
• Collaborate with the sales team to ensure successful implementation of trade programs at the retail level.
• Manage relationships with retail partners, understanding their needs and providing solutions that benefit both parties.
• Monitor competitor activities and market trends to identify potential threats and opportunities.
• Prepare regular reports on trade marketing activities, performance, and ROI.
• Ensure brand consistency and optimal product placement in retail environments.

Requirements

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
• Minimum of 3-5 years of experience in trade marketing, brand management, or sales within the FMCG or retail industry .
• Proven experience in developing and executing successful in-store promotions and merchandising programs.
• Strong analytical skills with the ability to interpret sales data and market insights.
• Excellent understanding of retail channels and shopper behavior.
• Proficiency in Microsoft Office Suite, especially Excel for data analysis.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work effectively both independently and as part of a team.
• Willingness to travel within the assigned territory as needed.

Benefits

• Our client offers a competitive salary, performance bonuses, health and life insurance, and a supportive work environment.
• You will have opportunities for professional growth and development, working with a recognized portfolio of brands.
• Additional benefits include paid vacation and a company vehicle for business use.