Senior Analyst, Digital Marketing

We are seekin g a Digital MarketingSpecialist to support the execution, optimization and continuous improvement of digital marketing programs across the US market. The role works closely with marketing leaders, business units and agency partners to deliver integrated campaigns that enhance customer engagement and contribute to business objectives.

The idealcandidate is a hands-on digital marketer with strong execution skills, attention to detail and an analytical mindset. This individual will coordinate cross-channel campaign activities, monitor performance, identify opportunities for improvement and help ensure marketing programs are delivered effectively and efficiently.

What will you do?

• Support the implementation of digital marketing plans developed by marketing leadership and business stakeholders
• Execute and coordinate multi-channel campaignsacross paid media, search, email, virtual eventsand other digital platforms to maximize reach and engagement
• Build and execute audience-centric campaigns designed to guide prospects from initial awareness through conversion
• Oversee day-to-day management of paidand non-paidmedia acrossdigitalplatforms and marketing automation tools, ensuring strong performance against efficiency and pipeline goals
• Introduce structured testing (e.g. A/B testing, audience segmentation, creative optimization, etc.) to continuously improve campaign effectiveness
• Monitor and evaluate performance using analytics tools and dashboards;analyze performance and provide recommendations for optimization
• Proactively uncover performance trends, identify areas for improvement andrecommend adjustments to campaigns and tactics based on performance insights
• Partner closely with the Digital Customer Experience (DCE) team toimplementdigitalenhancementsand optimization opportunitiesin response to the evolving impact and emerging opportunities of GEO, ensuring programs remain effective, relevant, and aligned to business goals
• Collaborate closely with internal teams, includingProgram Mangersand business stakeholders, as well as agency partners, to ensure marketing efforts are aligned with commercial objectives
• Serve as trusted collaborator and subject matter resourceto stakeholders, helping them effectively leverage digital channels to support customer engagement and business development
• Bring the Schneider Electric brand to life through engaging digital experiences and content that reinforces thought leadership and resonates with target audiences
• Stay informed on emergingpractices andidentify andrecommend relevant opportunities, toolsand AI-driven capabilities, applying new ideas to improve marketing effectiveness

What qualifications will make you successful?

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline
• 3-5years of experience in digital marketing, demand generation, or performance marketing, ideally within a B2B environment
• Experience executing digital campaigns across multiple channels, including paid media, email marketing, and social media.
• Hands-on experience with key marketing platforms such as Google Ads, Salesforce Marketing Cloud, Cvent or similar tools
• Strong analytical and problem-solving skills with the ability to interpret performance data and develop recommendations.
• Familiarity with testing methodologies, audience segmentation, and conversion rate optimization techniques
• Excellent written and verbal communication skills
• Strong organizational capabilities with the ability to manage multiple initiatives simultaneously
• Proven ability to work both independently and collaboratively in a cross-functional environment

Rewards designed for you

Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we’re here for what matters most to you. Discover more at our Career Page.

* Country-specific programs and initiatives may be available.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you