Sr. Marketing Manager

• Marketing Manager
• BPO & Nearshore Outsourcing

Sobre nuestro cliente

Our client is a rapidly growing BPO and Nearshore Outsourcing company that helps U.S.-based organizations scale by building dedicated bilingual teams in Mexico. The company provides customer support, sales, back-office operations, and specialized outsourcing solutions while managing both talent acquisition and day-to-day operations. Its value proposition is centered on delivering high-quality talent, cultural alignment with U.S. businesses, operational excellence, and cost-efficient solutions. The organization has already established key marketing foundations-including brand positioning, SEO, content initiatives, podcasts, and videos-and is now looking for an experienced marketing leader to transform these assets into a comprehensive demand generation strategy. This position reports directly to the CEO and offers the opportunity to significantly influence the company’s commercial growth.

Descripción

• Develop and execute the company's Go-To-Market strategy targeting U.S.-based clients.
• Transform existing marketing initiatives into a scalable demand generation engine.
• Design and implement multi-channel B2B demand generation campaigns.
• Develop and execute Account-Based Marketing (ABM) strategies for target industries.
• Define target audiences and Ideal Customer Profiles (ICP) while continuously refining messaging.
• Create marketing strategies specifically designed for U.S. decision-makers and buyers.
• Manage the complete marketing funnel, from awareness through qualified pipeline generation.
• Analyze campaign performance and continuously optimize ROI.
• Build dashboards, KPIs, and reporting frameworks to measure marketing effectiveness.
• Develop financial models related to marketing investment, CAC, pipeline contribution, and ROI.
• ManageHubSpot, including:
  • Marketing automation
  • Lead scoring
  • Workflows
  • Email sequences
  • Reporting
• Produce and oversee marketing assets including:
  • Landing pages
  • Email campaigns
  • LinkedIn content
  • Case studies
  • Sales enablement materials
• Coordinate and manage external agencies and marketing vendors.
• Partner closely with Sales leadership to align marketing and commercial objectives.
• Present performance reports and strategic recommendations directly to executive leadership.
• Build the future marketing organization as the company continues to grow.

Perfil buscado

Experience

• 7-10 years of B2B marketing experience.
• Proven success creating and executing Go-To-Market strategies.
• Strong background in demand generation and lead generation.
• Experience marketing services to U.S.-based clients.
• Experience in one or more of the following industries:
  • BPO
  • Nearshore Outsourcing
  • IT Outsourcing (ITO)
  • Professional Services
  • Legal Process Outsourcing (LPO)
  • Finance & Accounting Outsourcing (FAO)
  • Similar outsourced service businesses
• Experience building marketing infrastructure in high-growth or startup environments.
• Experience managing external marketing agencies and vendors.
• Experience collaborating directly with executive leadership.

Technical Skills

• Advanced HubSpot expertise.
• Strong understanding of:
  • Marketing automation
  • Demand generation
  • Account-Based Marketing (ABM)
  • CRM management
  • Lead nurturing
  • Funnel optimization
  • Marketing analytics
  • Business intelligence
• Strong financial and analytical acumen, with the ability to measure CAC, ROI, pipeline contribution, and campaign effectiveness.
• Experience creating marketing content for U.S. audiences.

Soft Skills

• Strategic thinker with strong execution capabilities.
• Entrepreneurial mindset.
• Comfortable building processes from scratch.
• Highly organized and data-driven.
• Hands-on attitude and willingness to execute operational tasks.
• Strong communication and presentation skills.
• Collaborative leadership style.
• Ability to influence stakeholders without direct reports.
• Comfortable working in fast-paced, high-growth environments.

Language

• Advanced to near-native English (written and spoken).

Qué Ofrecemos

Compensation:

• MXN $108,000-$144,000 gross monthly salary

Benefits:

• Benefits required by Mexican labor law
• 30 days of Christmas bonus (Aguinaldo)
• Individual private medical insura