Executive On Premise

The Musketeer is the face of Red Bull within theOn Premiseuniverse, combining deep beverageexpertise, entrepreneurial thinking, and long-term partnerships with key decision-makers. Acting as a trusted advisor across premiumOn Premiseaccounts including nightclubs, bars, pubs, hotels, airports, events, concerts, and music festivals. They bring the brand to life through exceptional consumer experiences, strategic commercial execution, and innovative activations.

This role offers the opportunity to build meaningful relationships with some of the industry's most influential partners while shaping how consumers experience one of the world's most iconic brands. Their mission is to strengthen Red Bull's presence across theOn Premisechannel by ensuring best-in-class availability, visibility, and execution at every point of consumption, ultimately driving sustainable business growth and reinforcing Red Bull as the beverage of choice wherever consumers live the brand.

“LIVING” THE RED BULL ON PREMISE CULTURE

• Build and nurture “kindred spirits” inside strategic hotels (concierge, bar managers, beverage directors, F&B directors).

• Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliantknowledgeand leverage of all brand properties.

• Represent the brand with professionalism anddeepunderstanding of the hospitality environment.

• Be perceived as a credible reference within the hotel sector, with strong presence and influence across F&B leadership teams.

COMMUNICATION

• Deliver On Premiseknow-howadapted to each consumption point inside the hotel.

• Permanent teamwork with other Musketeers and communication with his Regional Manager.

• Develop relative industry relationships (key hospitality stakeholders, F&B leaders, concierge managers, event/wedding planners.)thatresultsin businessbuildinginitiatives.

EVENT ACTIVATION

• Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate andexecute,pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money.

• Negotiate premium presence andadded-valueelements.

• Identifyand execute creative experiential opportunities.Corporate conferences & weddings all year long.

TERRITORY MANAGEMENT

• Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.

• Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.

• Identification, care andcontinuouslydevelopment of local and regionalOn Premiseaccounts bya properRoute Planning.

• Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently.

• Drive cooperation with the local Distributor’s Sales Forcein order toreach an adequate numeric distribution.

• Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourageoptimumpricing.

ADMINISTRATION

• Permanent optimization of all OP Tools (OP Knowledge Base,Infonet, CRM, Warehouse,POS …).

• Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.

• Fulfilment of reportdead lines.

• Management of the localon-premiseBudget.Bottom upplanning and tracking of all marketing tools.

MARKET RESEARCH

• Observation and reportsofcompetitor activities.

• Identifyhotel openings and strategic opportunities.

• IdentificationofEPC outlets.

ON PREMISE MARKETING

• Implement theOn Premisestrategy for Hospitality.

• Maintain andutilizetools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premiseguidelines.

• Engage and differentiate the brand through innovative support following theOn Premisevision of bringing added value to our customers.

KEY PRIORITIES

Securing the fulfilling of all International andnationalOn Premiseguidelines and the execution standards toreach a verticalgrowth in their customers.Continuouslytrackingofresultsaccordingly.

High 5Execution: