Social Media Manager
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Social Media Manager
Empresa : Acxiom Corporation Tipo de empleo : Tiempo completo Mexico
Descripción del trabajo - Social Media Manager
The Social Media Manager will work to increase brand awareness through Acxiom’s organic social media presence. They will create a social media strategy, develop and execute organic social posts, monitor engagement, and analyze performance metrics, making needed adjustments to increase visibility and audience engagement.
Location: Lomas Atlas, Mexico City, MX
Duties and Responsibilities:
- Develop and implement social media strategies to align with business goals and increase LinkedIn engagement (followers) by 10% YoY.
- Develop a social media monthly performance dashboard and report out on KPIs and social media engagement metrics vs competitive set
- Consistently provide recommendations on how to increase social media performance
- Create, schedule, and publish engaging content across social media platforms
- Collaborate with other marketing experts, including in-house creative team, to develop social media assets aligned with other campaign elements
- Maintain and socialize a social media calendar
- Monitor and respond to comments, messages, and mentions
- Ensure all assets are on brand, applying detailed brand standards and brand voice accurately
- Stay up to date with social media trends, algorithm changes, and best practices
- Manage social media tools and platforms used for scheduling, listening, and analytics
Core Competencies:
- Comprehensive understanding of top social media platforms
- Familiarity with different types of social media content
- Proficient with social media management tools, such as Sprout Social
- Strong verbal and written communication skills, including proofreading
- Collaborative spirit and confidence working with stakeholders at all levels of the organization
Qualifications
Required:
- Proficient in social media platforms including Instagram, LinkedIn, Twitter and Facebook
- Experience with social media management tools like Sprout Social
- Excellent critical thinking, interpersonal communication, time-management and problem-solving skills
- Collaborative in nature and adept at problem solving
- Comfortable communicating complex information clearly
- Proficient English speaking and writing
- Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or equivalent work experience.
Preferred:
- Experience as a social media specialist or similar position
- Design experience a plus
- Knowledge of other communications and PR services
- A degree in English, Journalism, Communications, or Marketing
Primary Locations:
Mexico City
Additional Locations (if applicable):
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