Growth Marketing Specialist

Your Purpose

We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency.

You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between.

We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you.

Reports To

Senior Marketing Manager for Bitso Business - Ingrid Carraro

Who You Are

• 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
• A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
• Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot (Marketing Hub & CRM).
• Strong analytical skills: you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling.
• Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable.
• Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
• Excellent written and verbal communication in English and Spanish.
• Based in Mexico City with availability for occasional travel.
• Nice-to-Have
  • Experience in fintech, financial services, or enterprise SaaS B2B environments.
  • Familiarity with ABM platforms (Demandbase, 6sense, HubSpot ABM).
  • Experience with paid media management (Google Ads, LinkedIn Ads, Meta).
  • Knowledge of SEO/SEM fundamentals and content marketing strategy.
  • Experience with analytics and BI tools (Google Analytics, Looker, Tableau).
  • Experience with event platforms (Whova, Cvent, others).

What You Will Do

• Event Marketing & Field Programs
  • Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
  • Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments.
  • Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent.
  • Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.
• Budget, Vendor & Project Management
  • Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
  • Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
  • Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment.
• Marketing Operations & Analytics
  • Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot.
  • Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
  • Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
  • Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
• AI-Powered Productivity & Automation
  • Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow — content drafting, data analysis, creative production, vendor research, reporting, and process automation.
  • Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
  • Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team.
  • Be a force multiplier — consistently deliver the output of a much larger tea