Sr. Marketing Specialist

hace 4 semanas

Benito Juarez, México Boston Scientific A tiempo completo

Additional Locations:  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

At Boston Scientific, we want you to bring your unique strengths to our team. We are committed to empowering women, supporting the LGBTQ+ community, and creating opportunities for individuals with disabilities. We believe that your diversity is our strength, and we are committed to fostering an environment where you can not only thrive but also bring your authentic self to work. As an equal opportunity employer, we wholeheartedly welcome applications from all qualified candidates, regardless of who you are or where you come from.

 

About the Role

 

This role will be responsible for supporting the marketing team by providing data-driven insights and analysis to guide strategic marketing decisions. This role involves analyzing market trends, competitive landscape, customer behavior, and sales performance to enhance the company's marketing efforts and drive business growth in the medical device sector. It will also be responsible for the execution and follow up of the HCP educational plan, product forecasting, as well as budget planning and control.

 

Sales and Marketing Support:

  • Collaborate with the sales and marketing teams to support campaigns and initiatives with data-driven insights.
  • Evaluate the effectiveness of marketing campaigns and suggest improvements.
  • Provide analysis to support product launches, pricing strategies, and promotional activities.

Customer Insights:

  • Analyze customer feedback and behavior to identify trends and preferences.
  • Segment customers and create detailed profiles to support targeted marketing efforts.

Competitive Analysis:

  • Monitor competitors’ activities, products, and strategies.
  • Provide competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
  • Maintain an updated database of competitive intelligence.

Budget Control:

  • Monitor marketing budgets and expenditures to ensure alignment with financial goals.
  • Assist in the preparation of budget forecasts and financial reports for the marketing department.

Medical Education:

  • Support the development and execution of medical education programs for healthcare professionals.
  • Collaborate with medical affairs and clinical teams to ensure educational content is accurate and effective.
  • Evaluate the impact of medical education initiatives and provide insights for continuous improvement.
  • Assist in organizing and managing educational events and training sessions.

Product Forecasting and Planning:

  • Conduct demand forecasting to predict product needs and ensure optimal inventory levels.
  • Analyze sales trends and market conditions to inform product planning decisions.
  • Collaborate with regulatory & planning team to ensure product availability.

 

What we're looking for:

 

Required qualifications

  • Bachelor's degree in marketing, business management or a related field.
  • At least 4 years of experience in marketing roles.
  • English fluency B2 or higher.
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets.
  • High level of accuracy and attention to detail in work.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Ability to work effectively in a team-oriented environment and collaborate with cross-functional teams.
  • Digital Marketing knowledge.
  • Located in Mexico City

 

Preferred qualifications

  • Master´s degree.
  • Previous medical device or healthcare sector experience.
  • Basic graphic design knowledge.

 

 

Requisition ID: 583809

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you

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