Analyst, Sr Data Audience Strategy

hace 3 meses

Mexico City Royal Caribbean Group A tiempo completo

We are seeking a highly motivated and detail-oriented Marketing Data Analyst to join our team. The ideal candidate will be responsible for the end-to-end exploratory data analysis supporting Smart Audience-driven marketing campaigns, in addition to analyzing the results, and making data-driven recommendations to improve campaign performance. The candidate should have a strong background in statistics, data analysis, decision science and marketing analytics, as well as excellent communication skills and the ability to work independently.

Responsibilities :

Conduct end-to-end exploratory data analysis from a wide range of data sources, and define data parameters according to ETL logic. Leveraging data exploration and discovery analysis, quantify segments connected to Smart Audience recommendations and A/B tests, and determine sizing thresholds that support statistically significant results. Analyze the results of Smart Audience A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data; this post campaign analysis includes data mining and periodic reporting of results, including succinct presentation of key insights. Develop insights and recommendations based on the results of Smart Audience A/B tests to improve campaign performance and achieve marketing objectives, including recommendations on audience selection criteria. Collaborate with cross-functional teams, including marketing, product, and data science, to develop and implement data-driven marketing strategies. Use data analysis tools, such as Excel, Power BI and Adobe Analytics, in addition to SQL based programming to manipulate and analyze data. Stay up to date with the latest trends and best practices in marketing analytics and data analysis.

Qualifications :

Bachelor's degree in statistics, data science, marketing, or a related field. 5+ years of experience in marketing analytics, data analysis, or a related field. Strong understanding of statistical concepts, such as confidence intervals, p-values, and statistical significance. Proficient with data analysis tools, such as Excel, Power BI and Adobe Analytics, as well as with SQL based programming. Demonstrate high-level proficiency in: Data management Data mining Descriptive analysis utilizing an analytics platform (e.g., Power BI, Adobe Analytics) Predictive modeling expertise is an added bonus. Excellent communication skills, with the ability to present complex data and insights in a clear and concise manner. Strong attention to detail and ability to work independently, while having the willingness to engage with partners across the organization. Creative thinking skills and ability to develop new ideas to improve campaign performance. Strong strategic thinking skills, including capabilities to assess current situation, draw conclusions and envision future optimization opportunities. Ability to manage multiple projects and prioritize tasks effectively. A team player with strong interpersonal and team-building skills.

If you are passionate about marketing analytics and data analysis, and have the skills and experience required for this role, we encourage you to apply. We offer a competitive salary, a comprehensive benefits package, and a dynamic work environment.

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