Senior Campaign Insights Analyst

hace 4 semanas

Ciudad de México Thomson Reuters A tiempo completo

About the Role

The Senior Campaign Analyst will sit within the Reuters Data + Insights team. This individual will partner across product, strategy, sales & marketing teams to generate data-enabled insights that will empower Reuters to accelerate growth globally.

Our ideal candidate is someone with an intense curiosity and passion for problem solving, the ability to envision solutions, a positive can-do-attitude, along with strong communications and interpersonal skills.

In this opportunity as Senior Campaign Insights Analyst , you will:

Serve as data and insights subject matter expert for consumer/campaign analysis.

Reporting findings with data visualizations that are easy to understand.

Work cross-functionally with multiple teams, including Marketing, Sales, and Product

Produce comprehensive performance reports detailing user engagement results, insights, and recommendations.

Communicating insights and providing solutions that have demonstrable results.

Staying up to date with the latest trends in online marketing.

About You
You're a fit for the role of Senior Campaign Insights Analyst if your background includes:

Bachelor’s degree required.

2+ years experiencein an analytics roleworking across user/consumer insights project.

Strong demonstrable data analysis skills using Tableau, Datastudio/Looker; intermediate to advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualizations.

Experience in utilizing various marketing tools and platforms, such as Data Management Platforms (e.gPermutive, Adobe Audience Manager), ad management solutions (e.g., Google Ad Manager), analytics platforms (e.g., Google Analytics, GA4, Adobe Analytics) and SQL for data analysis and reporting.

Capable of managing multiple projects within a deadline-driven environment

Advanced Excel & PowerPoint experience

Desired Skills:

Prior experience in the media industry

Basic knowledge of integrated marketing and customer relationship management disciplines desired.

A passion for data-driven insights and research, with the ability to derive meaningful conclusions and recommendations from complex data sets.

Strong analytical skills, attention to detail, and the ability to identify trends and patterns in data.

Familiarity with website tagging and tracking implementation, ensuring accurate data collection for analysis.

Excellent written and verbal communication skills, enabling effective collaboration with cross-functional teams.

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-IL1


Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on .

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