Digital Content and Strategy Manager

hace 1 mes

Ciudad de México NBCUniversal A tiempo completo
Job Description

Role:

Strategy Manager is responsible for creating and delivering successful marketing strategy, brand experiences and innovation for our brands. Working closely with other multi-functional local stakeholders, the innovation team and key demand stakeholders (New media, Networks, Consumer Products, Franchise, Latam Office, BI team) to create and deploy strategies, brand plans and assets that ultimately lead to increased brand equity and accelerated growth.

Owner of our strategy to connect, engage and retain the digital moviegoer through any digital & social platform that delivers a value experience linked to UP films.

Responsibilities:

  • Customer centred approach. Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything. Plan and execute integrated marketing initiatives across digital, social, events, and other channels to reach target audiences effectively.
  • Strategic Creative Innovation Playbook: Development of innovation roadmap to secure systemic incubation and maturation generation of high impact new ideas and proposals for experiential activities. Good at leading innovation strategies and detecting clear spaces of opportunity to capitalize in new occasions.
  • Social Brand identity. Develop the strategy based on global ‘brand building’ including brand compass, brand positioning, creative strategy, superior proposition strategy, visual brand identity, purpose & sustainability strategy.
  • Maximize digital return of publicity strategies: Work closely with the publicity area in the creativity, negotiation, and coordination of local and global influencer activities. Creation of local AV content to be amplified in owned and media digital platforms, including the ones of the exhibitors.
  • Campaigns` strategic localization: Review and analyse the strategy for each film included in the MSG; download and localize said strategy into the local market, with the support of digital listening tools to detect relevant findings to be included in the strategic planning.
  • Market Intelligence Taskforce. Oversee comprehensive market research and analysis to identify consumer insights, market trends, and competitive landscape providing insights and recommendations to the marketing head that inform the strategic choices on the brand. Measure and report on the performance of marketing programs, leveraging data to optimize strategies and drive continuous improvement.
  • Agency Lead. Direct external agencies on the development, execution and measurement of marketing comms and activation plans. Review of content proposals, including design and copies.

Qualifications

  • Strategic thinking and ability to develop and execute comprehensive brand strategies that align with business objectives.
  • Proficient in market research, consumer insights analysis, and data-driven decision-making.
  • Skilled communication and presentation skills, with the ability to influence and inspire stakeholders.
  • Strong interpersonal skills and the ability to connect, collaborate and influence others without direct authority.
  • Strong learning agility and adaptability to thrive in a fast-paced, dynamic global environment. Be comfortable with continue changes in environment and request.
  • Excellent analytical and management skills with the ability to handle multiple priorities, across multiple functions.
  • Highly organized. Ability to prioritize multiple projects and adhere to business-critical deadlines.
  • Team player, with experience working in teams and partnering with multiple business functions.

 

Professional Qualifications

  • Marketing, Advertising or Business Management
  • 2-4 years marketing experience
  • 3-5 years digital marketing experience
  • Proficient in English Oral & Writing
  • Advanced Excel and PowerPoint
  • Digital Tools: Facebook Blueprint, Google Analytics, Shareable. Social Studio, Sprinklr.


Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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