Brand Content Lead Latam

hace 2 meses

Miguel Hidalgo, México Stefanini A tiempo completo

JOB DESCRIPTION

Sé parte de Stefanini

En Stefanini somos más de 30.000 genios, conectados desde 40 países, haciendo lo que les apasiona y co-creando un futuro mejor.

Seguro no te quieres quedar fuera

RESPONSIBILITIES AND ASSIGNMENTS

Creación de contenidos como artículos, e-books, e-magazinez, e-brochures y otros materiales para Social Media de campañas orgánicas y paid media sobre los servicios y soluciones de Stefanini para todos los países LATAM sobre las principales industrias Target y Prácticas como Desarrollo de Aplicaciones, Digital Workplace, Manufactura industrial, Ciberseguridad, Marketing Digital y Staffing.

REQUIREMENTS AND QUALIFICATIONS

Licenciatura en Comunicación, Periodismo o carrera afín

Inglés Intermedio/Conversacional

Redacción y Creación de Contenidos:

- Dominio avanzado de redacción creativa y técnica para diversos formatos (e-books, e-magazines, e-brochures).

- Capacidad para adaptar el tono y estilo según el canal (Social Media, campañas orgánicas y paid media).

Marketing Digital:

- Conocimiento profundo de campañas orgánicas y de pago en plataformas como Facebook, LinkedIn, Instagram y Google Ads.

- Experiencia en creación de contenido para inbound marketing, SEO, SEM y automatización de marketing.

Manejo de Herramientas Digitales:

- Software de diseño y edición como Adobe Creative Suite (Photoshop, InDesign, Illustrator).

- Familiaridad con herramientas de gestión de proyectos como Asana, Trello o Monday.

- Conocimiento en plataformas de análisis y medición de resultados de campañas (Google Analytics, Hootsuite, SEMrush).

Optimización de Contenidos:

- Habilidades en el análisis de métricas para optimizar la performance del contenido.

- Conocimiento en A/B testing para mejorar el rendimiento de materiales en medios pagos y orgánicos.

Conocimientos Específicos en la Industria:

- Familiaridad con los sectores de Desarrollo de Aplicaciones, Cloud, Digital Workplace, Ciberseguridad, entre otros.

- Capacidad para traducir conceptos técnicos en contenido accesible y atractivo para el público general y especializado.

Comunicación Eficaz:

- Capacidad para transmitir ideas complejas de manera clara y concisa, tanto en presentaciones como en contenido escrito.

- Excelentes habilidades interpersonales para colaborar con equipos multidisciplinarios.

Creatividad e Innovación : Habilidad para generar contenido innovador que capte la atención de la audiencia y se diferencie en un mercado competitivo.

Liderazgo y Gestión de Proyectos:

- Experiencia en liderar equipos de contenido, asegurando la entrega de materiales de calidad en plazos ajustados.

- Capacidad para priorizar tareas, gestionar múltiples proyectos simultáneamente y coordinar con equipos regionales.

Adaptabilidad: Habilidad para trabajar bajo presión y ajustar las estrategias de contenido según las necesidades cambiantes de la empresa o el mercado.

Orientación a Resultados: Foco en alcanzar los KPIs establecidos para cada campaña y mejorar continuamente los resultados a través del contenido.

Conoce a Stefanini

Somos una empresa global con 35 años de experiencia en el mercado, ofrecemos una sólida selección de servicios como: automatización, nube, Internet de las cosas (IoT) y experiencia de usuario (UX).

Creemos que la tecnología puede revolucionar una empresa y la innovación es fundamental para fomentar el desarrollo y la competitividad. También valoramos las nuevas ideas y el poder de una mente abierta, por lo que reconocemos que cada talento es esencial para la calidad de nuestros proyectos y especialmente para nuestro progreso.

Mantenemos nuestra excelencia invirtiendo en innovaciones tecnológicas, las mejores alianzas, adquisiciones de empresas en todo el mundo y la contratación de profesionales altamente capacitados.

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