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Senior Manager, Brand Communications

hace 3 meses

Mexico City adidas A tiempo completo

Must be fluent in English and Spanish. Must be willing to relocate to Portland, OR. 

 

Purpose & Overall Relevance for the Organization:

 

The Sr. Manager Storytelling drives the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

 

Key Responsibilities:

 

  • Act as partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
  • Manage development of short and long-term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on the consumer and marketing objectives.
  • Create comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies, including all the internal stakeholders: social, PR, digital, retail
  • Remain up-to-date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular.
  • Ensures constant communication with markets to enable the local opportunities to activate and amplify the partnership
  • Identify communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
  • Manage global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
  • Manage and guide agency towards creative concept that meets objectives and works across disciplines, and global markets.
  • Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards and delivered on time for execution
  • Design and monitors the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.

 

 

  • Design post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
  • In charge of the management of communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.

 

Authorities (possibility):

 

Limited Representational Authority (i.A.)

 

Key Relationships:

 

Brand adidas: Brand Management

Brand adidas: other BUs Brand Marketing adidas Local Markets

adidas Finance / Controlling adidas Procurement Creative Agencies

External partners and key accounts

 

Knowledge, Skills and Abilities:

 

  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Broad experience in marketing communications, campaign development and execution.
  • Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Excellent presentation and organizational skills.
  • Strategic thinker

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
  • 8+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English and Spanish language skills.