Ecommerce Specialist
hace 2 semanas
The Company: Birdman is the leading plant-based supplements and food company in Mexico. We're dedicated to delivering products that are delicious, nutritious, and environmentally friendly. As we experience exponential growth and expand into over 8 countries, we seek the brightest and most talented individuals to join our team. Help us advance our mission to make a positive impact on people's lives and the planet, and come build the next unicorn with us
The Role: As our Ecommerce Specialist, you will lead our digital presence, overseeing, expanding, and optimizing our ecommerce operations in multiple countries and platforms (e.g. Shopify, Amazon, MercadoLibre, Walmart, etc). You will create and implement strategies to boost traffic, improve product listings, foster customer loyalty, and maximize conversion rates. Your analytical acumen and tech-savviness will be key in navigating complex data to drive decision-making and achieve ambitious sales targets.
The ideal Candidate: You are exceptionally intelligent, with a keen analytical mind that thrives on working with numbers and complex data sets. A results-driven professional, you are constantly seeking ways to measure success and drive improvements. With your tech-savvy nature and strong background in ecommerce platforms, you leverage the latest technological tools to optimize performance and achieve superior outcomes. Your proactive approach and resilience enable you to excel in Birdman’s dynamic and fast-paced environment, making a significant impact on our global expansion.
Key Responsibilities:
- Marketplace Management: Take the lead in managing and optimizing our presence on major online marketplaces such as Amazon, MercadoLibre, and Walmart. Ensure compliance with marketplace standards, oversee promotional activities, and use analytics to drive listings optimization and sales performance.
- Keyword Research and SEO Optimization: Conduct in-depth keyword research and implement SEO best practices to significantly enhance visibility and search rankings on platforms such as Shopify, Amazon, and MercadoLibre.
- Listing Optimization: Regularly enhance product listings with a focus on detailed analytics and performance optimization to improve click-through and conversion rates.
- Inventory and Pricing Optimization: Utilize advanced analytical tools to manage inventory effectively and implement dynamic pricing strategies that balance supply, demand, and profitability.
- Automation and Operational Efficiency: Employ cutting-edge automation technologies to streamline processes, reduce manual efforts, and improve operational efficiencies.
- Basket Building and Customer Lifetime Value Enhancement: Strategically increase average order value and customer lifetime value through targeted marketing strategies and data-driven customer engagement tactics.
- Customer Service and Key Partnerships: Oversee customer service excellence and nurture strategic relationships with key partners and vendors to support operational and strategic goals.
- Performance Monitoring, Reporting, and Collaborative Initiatives: Rigorously monitor and report on ecommerce performance, working collaboratively with internal teams to align strategies and optimize results.
Requirements
- Academic Excellence: Bachelor’s degree in Business, Marketing, Ecommerce, or a related field from a top-tier university. Demonstrates a strong ability to analyze market trends and consumer behavior.
- Tech-Savvy Ecommerce Expert: Advanced proficiency in ecommerce platforms like Shopify, and familiarity with marketplace tools (Amazon Seller Central, MercadoLibre). Skilled in using analytics tools such as Google Analytics and Excel for sales tracking and performance analysis.
- Data-Driven Decision Maker: Proven experience utilizing data to make strategic decisions that enhance marketplace performance and drive D2C sales. Ability to turn analytics into actionable growth strategies.
- ️ Bilingual Communicator: Excellent written and verbal communication skills in both English and Spanish, essential for managing international marketplaces and engaging with diverse teams.
- Resourceful & Entrepreneurial Spirit: Thrives in dynamic, fast-paced environments. Adept at using initiative to identify challenges, propose solutions, and implement changes that drive business success.
Preferred Qualifications:
- Mission-Driven Enthusiast: Strong alignment with Birdman’s commitment to sustainability and health. Passionate about contributing to a healthier world through eco-friendly and health-conscious business practices.
- Ecommerce Experience: 3+ years of hands-on experience in ecommerce operations, specifically in managing D2C and marketplace platforms. Extensive knowledge of online retail strategies, customer journey optimization, and digital marketing tactics.
- Advanced Marketing and SEO Skills: Deep understanding of SEO, PPC, and digital marketing tools to drive traffic and increase sales on ecommerce platforms. Experience with advanced data analytics tools like Tableau or Power BI for detailed performance reporting and decision-making.
- Automation and Optimization Expert: Hands-on experience in automating key ecommerce processes, including pricing optimization, inventory management, and marketing campaign execution. Skilled in using technology to streamline operations and increase efficiency.
- Collaborative Project Leader: Proven ability to lead projects and collaborate across departments to integrate ecommerce strategies with broader company goals. Experience working with marketing, IT, and operations to enhance overall business performance.
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