Digital Marketing and CRM Sr. Analyst

hace 4 semanas

Monterrey, México GM Financial A tiempo completo

Why GMF?

GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences and national requirements in local markets. Latin American country operations include Brazil, Chile, Colombia, Mexico, and Peru.

About the role

The Digital Marketing and CRM Sr Analyst is responsible to coordinate and develop campaigns, initiatives and/or tools for quality Lead generation and convertion. This role is responsible ofdefining the strategy and audience profiling to obtain quality leads.

What you need

Completed Bachelor’s Degree +2 Years of experience in administrative, marketing and/or commercial roles. Database management: proficient skills in tools such as Excel, Power BI, Tableau, Python, Adobe CRM Management, Sales Force and/or others. Strategic, analytical, creative thinking, meticulous, observant and detail-oriented. Proficient oral and written communication skills in Spanish and English. Teamwork and collaborative attitude. Highly responsible and proactive attitude. Customer focused. Microsoft Office Skills.

What you will be doing

Administration of the Agency that provides the CRM service: Based on the analysis of results and business needs, define and develop with the Agency and GMM; the strategy, frequency, audience, and message to drive sales through email marketing campaigns, SMS, etc. Develop the joint strategy with GMM to capture leads in digital campaigns and impulse the user’s traffic to Web sites and the Web Calculator: social media and Google Ads. Develop and execute CRM Conversion Leads programs: Loyalty program to generate customers for life; and Dealer consulting to monitor, support and generate personalized commitments from Dealers about lead conversion. Generation of different databases for campaigns. Generation and analysis of results for continuous improvement of campaigns: % Open, % Click to rate, Impressions, % Conversion Rate, Sales volume etc. Manage and improve the Dealers digital portal including the Quotation System for the sales force. Support the Customer Service team to improve data quality of our customers

What we offer

At GM Financial we want you to be the most authentic version of yourself. We take care of your work-life balance by programming wellness and integration activities, where you will strengthen your relationships with peers and contribute towards the development and wellbeing of your community, while providing you with a competitive salary and benefits. Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days & Community Investment hours.

Mexico: Additional benefits include Medical Plans, Profit Sharing, Life Insurance, Savings Fund & Pension Plan and others.

#LI-MON

Disclaimer

Mexico - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people´s rights and freedoms.

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