Service Product Marketing Specialist
hace 1 semana
Puedes ser parte de algo emocionante… con un enfoque en la movilidad, la excelencia operativa, el valor para nuestros clientes y la electrificación de los vehículos, en Nissan te estamos esperando.
Desarrollar y consolidar una marca de refacciones y sus familias de productos a través de los diferentes canales de venta (Taller/Mostrador/Mayoreo/Flotas/Colisión). Implementando y ejecutando el Marketing Plan anual para consolidar el negocio, buscando mayor rentabilidad y venta de los diferentes productos.
Responsabilidades:
Construcción y posicionamiento de marca a través de una estrategia 360 con la finalidad de consolidar la marca/categorías en el mercado.
Desarrollar campañas de lanzamiento de diversas familias de productos.
Análisis de competencia directa e indirecta (benchmarking), revisión de precios y monitoreo de actividades de Marketing.
Desarrollo y lanzamiento de programas integrales para el impulso de productos en el punto de venta a través de promociones, ofertas, análisis financieros y proyecciones de venta para cada una de las campañas.
Gestión y seguimiento de proyectos con la Agencia Creativa (campañas de lanzamiento, materiales de comunicación, pauta en medios, etc.)
Coordinación de proyectos con el área de Compras para elegir a los proveedores adecuados para el desarrollo de diferentes estrategias de Marketing (artículos promocionales, stands, presencia en eventos, desarrollo de videos, etc.)
Análisis e interpretación de indicadores clave de posventa (sell in, sell out, shares, Pen Rate Campañas, Control de presupuestos, etc.) elaboración de reportes para nivel Gerencial y Dirección.
Conocimiento en campañas digitales (social media) y estrategia de e-commerce.
Coordinación de estudios de mercado (cualitativos y cuantitativos) con la finalidad de lograr un mayor entendimiento de los consumidores.
_Requisitos_
Escolaridad:
Licenciatura en Mercadotecnia, Comunicación, Ingeniería industrial o Administración.
Especialidad o Diplomado en Marketing, Branding, Publicidad o Comunicación.
Experiencia:
Experiencia en la industria automotriz, aftermarket o consumo dentro de áreas de Marketing.
Must have: Experiencia en desarrollo de marcas/categorías.
Nice to have: Experiencia en campañas de Aftermarket.
Idioma : Nivel de Inglés avanzado.
Disponibilidad para viajar: Ocasional.
Computer Skills:
Manejo avanzado de Excel (bases de datos, históricos de ventas, macros, reportes de análisis de ventas).
Competencias:
Habilidades analíticas, enfoque a resultados, trabajo en equipo, capacidad de administrar y gestionar varios proyectos de forma simultánea.
Valor Nissan – Way:
Think outside the box.
Lo que ofrecemos:
Como miembro de nuestro equipo, tendrá acceso a muchos de nuestros beneficios. Además de oportunidades integrales de aprendizaje y desarrollo profesional.
Nissan (NMEX,NEdM, NRFS, NRFM y ANZEN) realiza contrataciones con base al cumplimiento del perfil de puesto en la vacante, sin distinción (ni discriminación por género, identidad y/o expresión de género, orientación sexual, ) raza, color, idioma, religión, opinión política o de cualquier otra índole, origen nacional o social, posición económica, nacimiento o cualquier otra condición.
-Nissan (NMEX,NEdM, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.
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