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Consumer Behavior Analytics Executive

hace 3 meses

Monterrey, México British American Tobacco A tiempo completo

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey

BAT MEXICO IS LOOKING FOR A CONSUMER BEHAVIOR ANALYTICS EXECUTIVE

SENIORITY LEVEL: Junior Manager

FUNCTION: Marketing

SALARY RANGE: excellent benefits + market leading bonus

LOCATION: Monterrey,México

ROLE POSITIONING AND OBJECTIVES

This role is part of Marketing - Insights & Foresights. The Consumer Behavior Analytics Executive plays a pivotal role in maximising vast amounts of consumer loyalty card and retail scan data to unlock actionable consumer behavior insights. This role will support an organization wide Consumer Behavior Dashboard that empowers key partners with consumer centric insights to drive marketing strategic plans. This position will be part of an analytics team that will deliver innovation and efficiency through data-driven solutions that will support growth and competitive advantages.

Reports to:  Predictive Analytics Manager

Reporting Level: Mid-Senior Level

Geographic Scope:  USA

WHAT YOU WILL BE ACCOUNTABLE FOR

Updating and maintaining multiple Loyalty ID datasets used for a Repertoire Model, Cohort Model, and ad hoc consumer behavior analytics Maintain current Power BI Loyalty ID dashboards and design and create new dashboards to meet the businesses needs Develop and maintain a quality control process for current and future Dashboards Support Manager Predictive Analytics with the development of predictive analytic models utilized consumer behavior, transaction level, and offtake retail scan data Support in monitoring the performance of predictive models, making adjustments and improvements as necessary. Be able to craft effective communications for other marketing members. Develop good working relationships with peers within the End Market, as well as other functions within the GBS and Central Marketing & other Insights teams in order to facilitate knowledge sharing. Stay up-to-date with industry trends and best practices in consumer and commercial analytics and engagement measurement.

CAN THIS BE YOUR FUTURE ROLE?

Do you have a desire to build a career with a truly global organization working in a geographically and culturally diverse team? Are you a self-motivated individual with a strong focus on results?

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

Minimum 2-3 years of work experience with loyalty programs, consumer data analytics, and Power BI BA/BS degree required Fluency in English (written and spoken) USA Visa Good commercial awareness and understanding of consumer behavior. Strong analytical thinking, critical thinking skills, and attention to detail. Excellent communication skills to present complex findings to non-technical stakeholders and strong interpersonal skills with the ability to communicate with all levels of staff.  Ability to work collaboratively in cross-functional teams and adapt to evolving project needs. Strong knowledge on Microsoft Office Excel

BENEFICIAL

Knowledge in statistical programming languages such as R, Python, and SQL, is desirable. Previous experience in FMCG.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference

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