Senior Director, Brand XP DESIGN

hace 2 días

Mexico City Coca Cola A tiempo completo

Description

Summary:

ROLE OVERVIEW

In today's competitive user attention & interaction capture landscape, the importance of DESIGN in marketing is more critical than ever, a key marketing field elevating visual assets and content towards providing great Experiences to our consumers. To have salient graphic design principles, together with a set of higher-ground visual guidelines that our brands’ identities require, is the playground of excellence our Company aims.

As Senior Director I of Brand Experience DESIGN at The Coca-Cola Company, you are the maestro of design progression and innovation, orchestrating Design strategies that enable the harmonizing of the consumer journey from the first hint of thirst to the satisfaction of sipping. Your mission is to weave together business objectives and creative cohesive brand ecosystems that delights at every touchpoint. This role demands a pioneering spirit to leverage bleeding-edge technology, decode market trends, and delve deep into consumer psychographics, sculpting experiences that connect, captivate, and convert.

You are tasked with elevating brand engagement and loyalty by marrying memorable brand experiences with ingrained consumer rituals. This includes overseeing the genesis of robust IMX campaigns, fusing digital with tangible interactions, and engendering a culture of empathetic, consumer-first design thinking.

KEY RESPONSABILITIES

Lead the creation of comprehensive marketing strategies that dazzle and engage through digital, visual, live, and product dimensions. Direct and contribute to the development of pioneering design systems and solutions that resonate on a global scale. Ensure creative and business strategies sync harmoniously within a consumer-centered design ecosystem, pulling together all avenues of interaction. Champion innovative design thinking and agile methodologies to birth new value propositions and align with top-tier (physical and digital driven) brand strategy, UX, and UI principles. Cultivate an ecosystem of interdisciplinary collaboration and inclusivity, coordinating across functions and geographies. Drive strategic dialogues and foster partnerships with a spectrum of internal and external collaborators. Standardize and optimize brands’ visual identity systems, as well as packaging labels for all brands, particularly global brands. Packaging is our most prominent media, thus an essential priority for our business.

KEY REQUIREMENTS ​

At least 15 years of leadership experience in design, particularly in the CPG, with relevant experience on Digital field. Significant knowledge/practice in design, digital marketing, media, and brand strategy. Demonstrated effectiveness in guiding diverse, international teams and fostering collaborative projects. Abilities at diving into the details for decision-making, setting vision, inspiring adoption of that vision, and ensuring exceptional outcomes. Fluent English is required; Portuguese and Spanish - preferred.

Expertise:

Deep understanding of the evolving design contexts, media landscapes, e-commerce, and consumer engagement. Firm grounding in brand strategy, design thinking, agile methods, and making impactful connections. Proven skill in nurturing team dynamics and cultivating leadership. Significant knowledge and practice of Illustrator, Photoshop and InDesign apps. Understanding of how AI can elevate Design added-value in Marketing Essential, frequent interaction with a range of senior leaders and operational stakeholders, ensuring strategic alignment and collaborative wins. This position calls for a visionary leader, eager to remix the blend of design and marketing within our walls, driving significant business results with profound design expertise in brand strategy, UX, and UI. Successful candidates must demonstrate acute communication prowess, strategic foresight, facilitative capabilities, unwavering skills from strategy to craft with executional distinction. At Coca-Cola, our design leaders bring innovation, strategy, operational capabilities, detail-orientation, and solve complex challenges with creativity and clarity. We are looking for individuals eager to explore, define, and solve problems, using data, insights, and a deep understanding of our consumers, clients, and partners—individuals ready to propel our brand with every decision and design.

Design Mindset:

Embrace complexity with curiosity, critical thinking, and a craft-led management approach. Drive alignment, prioritize learning and experimentation, and make choices rooted in consumer and business insights. Rally the team and the company towards success, fostering a culture of enterprise, solution-finding, and passion for our customers and our craft.

Enabling Relevant Requirements:

Thrive in dynamic, marketing-driven environments, Show a bias for action and scalability, Problem solvers, As a leader, attract and develop top talent, Compellingly collaborative.

If you are ready to inject momentum, craft, and innovation into the heart of Coca-Cola, stirring Design in marketing for the world’s most beloved brands, we are eager to meet you.

Note: this role has no relocation support provided.

Skills:

Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management (Inactive), Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis

  • Design Director

    hace 2 meses

    Mexico City Gensler A tiempo completo

    Your Role  As a Gensler Design Director, you will lead collaborative teams dedicated to innovation and excellence in design delivery. Use your unique design perspective to bring new approaches to the design process and strategy, and help clients reimagine and redesign what's possible.  You will oversee the implementation of best practices across the...

  • Brand Director Panerai

    hace 1 mes

    Mexico City Officine Panerai A tiempo completo

    Be part of our great Group. PANERAI is hiring their Brand Director for México.  As first Ambassador and Business Leader of Panerai Mexico, the Brand Director is responsible for the implementation of the market strategy to develop the turnover and the P&L of Panerai Mexico in line with the Panerai Brand strategy. The Brand Director leads all the...

  • Brand Director Panerai

    hace 4 semanas

    Mexico City Officine Panerai A tiempo completo

    Be part of our great Group. PANERAI is hiring their Brand Director for México.  As first Ambassador and Business Leader of Panerai Mexico, the Brand Director is responsible for the implementation of the market strategy to develop the turnover and the P&L of Panerai Mexico in line with the Panerai Brand strategy. The Brand Director leads all the...

  • Senior Manager Design

    hace 4 días

    Mexico City Marriott International A tiempo completo

    Job Number 24103451Job Category Global DesignLocation Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management POSITION SUMMARY Manages design on projects, which include managed, franchised and company-owned hotels, to ensure quality control,...

  • Senior Brand Designer, Campaigns

    hace 1 mes

    Mexico City Zendesk A tiempo completo

    Job DescriptionZendesk is looking for a Senior Brand Designer to help deliver beautifully crafted, engaging campaigns for our billion-dollar company. You’ll work as a mighty creative champion, making sure our work is easy to understand, confident, generous, and mega fresh.We’re looking for someone who’s passionate about their craft, excited to develop...

  • Senior Brand Designer, Campaigns

    hace 4 semanas

    Mexico City Zendesk A tiempo completo

    Job DescriptionZendesk is looking for a Senior Brand Designer to help deliver beautifully crafted, engaging campaigns for our billion-dollar company. You’ll work as a mighty creative champion, making sure our work is easy to understand, confident, generous, and mega fresh.We’re looking for someone who’s passionate about their craft, excited to develop...

  • Design Director

    hace 4 semanas

    Mexico City Gensler A tiempo completo

    Your Role  As a Gensler Design Director, you will lead collaborative teams dedicated to innovation and excellence in design delivery. Use your unique design perspective to bring new approaches to the design process and strategy, and help clients reimagine and redesign what's possible.  You will oversee the implementation of best practices across the...

  • Brand Marketing sr. Manager

    hace 4 semanas

    MEXICO CITY LEVI'S A tiempo completo

    JOB DESCRIPTION The Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi's global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets. The...

  • Senior Manager, Brand Planning

    hace 1 semana

    Mexico City Nike A tiempo completo

    Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers,...

  • Brand Marketing Sr. Manager

    hace 1 mes

    Mexico City Levi Strauss & Co A tiempo completo

    JOB DESCRIPTION The Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi’s global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM...

  • Brand Marketing Sr. Manager

    hace 4 semanas

    Mexico City Levi Strauss & Co A tiempo completo

    JOB DESCRIPTION The Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi’s global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM...

  • Senior Brand Designer, Campaigns

    hace 1 mes

    Mexico City Zendesk A tiempo completo

    By clicking “Apply Now,” I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk’s Candidate Privacy Notice.Job Description Zendesk is looking for a Senior Brand Designer to help deliver beautifully crafted, engaging campaigns for our billion-dollar company. You’ll work as...

  • Senior Brand Designer, Campaigns

    hace 4 semanas

    Mexico City Zendesk A tiempo completo

    By clicking “Apply Now,” I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk’s Candidate Privacy Notice.Job Description Zendesk is looking for a Senior Brand Designer to help deliver beautifully crafted, engaging campaigns for our billion-dollar company. You’ll work as...

  • Art Director

    hace 3 meses

    Mexico City Media.Monks A tiempo completo

    MediaMonks is looking for an Art Director that will work hand in hand with our copywriter to concept and develop all social posts for our client in their channels (FB Insiders, IG, TikTok, X, Threads & YTS). We are looking for an AD with a strong social background, understanding of the current social landscapes, including trends and influencers, who can not...

  • Art Director

    hace 4 semanas

    Mexico City Media.Monks A tiempo completo

    MediaMonks is looking for an Art Director that will work hand in hand with our copywriter to concept and develop all social posts for our client in their channels (FB Insiders, IG, TikTok, X, Threads & YTS). We are looking for an AD with a strong social background, understanding of the current social landscapes, including trends and influencers, who can not...

  • Senior Director, Software Engineering

    hace 1 semana

    Mexico City Capital One A tiempo completo

    WeWork Reforma Latino (97001), Mexico, Ciudad de Mexico, Ciudad de MexicoSenior Director, Software Engineering - Mexico Capital One is seeking an experienced software engineering leader, Senior Director, Software Engineering, to help us build and grow our Technology Site in Mexico City. Based in Mexico City, the Senior Director of Software Engineering will...

  • Sr. Art Director

    hace 2 meses

    Mexico City Edelman A tiempo completo

    ART DIRECTOR We’re searching a passionate Art Director to ideate, craft and execute integrated campaigns. Qualifications: -More than 4 years of experience in advertising or digital agencies, working as an AD.-An impressive portfolio.-Proactive mindset.-Conceptualizer.-Capacity to own projects.-Proficient in Adobe Creative Cloud, Illustrator,...

  • Sr. Art Director

    hace 4 semanas

    Mexico City Edelman A tiempo completo

    ART DIRECTOR We’re searching a passionate Art Director to ideate, craft and execute integrated campaigns. Qualifications: -More than 4 years of experience in advertising or digital agencies, working as an AD.-An impressive portfolio.-Proactive mindset.-Conceptualizer.-Capacity to own projects.-Proficient in Adobe Creative Cloud, Illustrator,...

  • Senior Design Technologist

    hace 3 semanas

    Mexico City ZINC Zillow, Inc. A tiempo completo

    About the team As a Senior Design Technologist on the Design Technology and AI team, you’re the expert in prototyping and will bridge the gap between design, engineering, and applied science. You’ll work intimately with a small innovative design team to rapidly build new concepts, test customer behavior, and develop tools to accelerate learning. As...

  • Senior Director, Software Engineering

    hace 3 semanas

    Mexico City Capital One A tiempo completo

    WeWork Reforma Latino (97001), Mexico, Ciudad de Mexico, Ciudad de Mexico Senior Director, Software Engineering - Mexico Capital One is seeking an experienced software engineering leader, Senior Director, Software Engineering, to help us build and grow our Technology Site in Mexico City. Based in Mexico City, the Senior Director of Software Engineering...