Marketing Specialist
hace 3 semanas
With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
We are seeking a passionate bilingual (English & Spanish) Marketing Specialist to join OpenTable’s marketing team to support B2B and B2C marketing efforts. As a Marketing Specialist, you will play a crucial role in developing and driving marketing strategies to increase brand visibility, collaborating closely with cross-functional teams to ensure successful implementation of the initiatives. This role offers the opportunity to help implement a world-class marketing strategy for the world’s leading restaurant reservations provider. The right person for this role should be a great teammate, very organized, and possesses a deep appreciation for food and the restaurant industry
In this role, you will:- Work closely with Sr. Marketing Manager (MX & CA) to implement our brand and content marketing activities
- Responsible for supporting in the execution of marketing campaigns across growth markets, in order to drive brand awareness, diner acquisition, and reservations through B2C marketing activities, as well as lead generation and restaurant retention through B2B marketing activities
- Report directly to the Senior Marketing Manager (MX & CA)
- Manage B2C social media channels, content guides blogs, and influencer activities to drive greater brand awareness
- Support B2B acquisition and growth efforts across multiple channels, including website, blog, advertising, email, events/trade shows, partnerships and coordinated campaigns
- Manage and track performance using metrics and analytics, making recommendations and adapting marketing plans and media strategies to incorporate best practices and key takeaways for future campaigns
- Work closely with local sales & account management teams to provide marketing support for restaurants
- Bachelor’s degree
- 2+ years of marketing experience
- Strong writing and verbal skills - fluent in English and Spanish
- Passion for the restaurant business and hospitality, familiarity with the dining scene and restaurant industry in the Mexican market is a plus
- Experience working in marketing and projects with various partners
- Excellent communication and interpersonal skills.
- Data-driven approach with the ability to analyze and interpret marketing metrics.
- Creative thinking and problem-solving abilities.
- Project management skills, including an ability to take inputs from a variety of internal and external sources and maintain up-to-date documentation
- Comfortable with a wide variety of technologies and ability to learn new tools quickly
- Highly organized with the ability to identify and troubleshoot inefficient, unreliable processes
- OpenTable provides Mexican Social Security (IMSS)
- Christmas Bonus - 30 days
- Paid Time Off - 20 days a year
- Vacation Premium - 25%
- Parental Leave
- Bereavement Leave - 3 days
- Marriage leave - 3 days
- Bonuses
- Dental Insurance & Life Insurance
- Major Medical Insurance
OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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