Pricing Director

Overview Western Union powers your pursuit. As the Director, LACA Pricing you will play a pivotal leadership role in driving LACA pricing strategy to improve revenue, profit, and competitive position. Responsibilities Working with regional business leaders and in alignment with Global Pricing team, you will develop strategy recommendations, lead the regional implementation of price strategies, and evaluate the effectiveness of price changes to drive profitable growth for Western Union across the LACA region. Define and implement the LACA pricing strategy in alignment with the growth objectives of the Regional P&L owners and in partnership with the Global Pricing & Revenue Management team across retail & digital channels. Tailor pricing frameworks to reflect local market conditions, competitive landscape, economic objectives, and regulatory constraints. Drive the market operating model to rollout pricing initiatives across retail and digital channels, ensuring consistency and agility. Monitor and evaluate the impact of pricing changes on sales volume, revenue, and profitability. Develop region specific pricing analytics and tools to support dynamic pricing, promotional strategies, and product management. Drive adoption of pricing tools and solutions to develop better more efficient pricing decisions. Conduct in-depth analysis of customer data, customer behavior, and segmentation to inform pricing decisions. Perform external market research, including competitor pricing, industry benchmarks, and macroeconomic trends. Identify opportunities for differentiated pricing strategies and value-based pricing approaches. Establish and oversee pricing KPIs and dashboards to track performance and identify areas for improvement. Present pricing performance and recommendations to executive leadership. Build, lead, and mentor a high-performing regional pricing team. Foster a culture of accountability, collaboration, and innovation. Work closely with global Pricing, Sales, Marketing, Finance, Legal, and Product teams to ensure pricing strategies are integrated and executable. Support go‑to‑market planning for seasonal promotions and product launches with pricing input and analysis. Ensure compliance with pricing regulations and internal governance policies. Qualifications 10+ years of experience in financial services, remittances, banking, fintech with demonstrated understanding of money movement products and digital transformation. Must have a proven track record of developing and implementing successful pricing and revenue growth management strategies. Familiarity with pricing software and analytics platforms (e.g., Power BI, Snowflake, SQL, Co‑pilot). Be able to demonstrate knowledge of the competitive, regulatory, and cultural landscape in LACA. Prefer knowledge of digital commerce and omnichannel pricing strategies. Proven ability to work across complex, matrixed environments and influence cross‑functional stakeholders at all levels. History of analytical skills with proficiency financial modeling, data analytics, and customer insights. Demonstrated exceptional communicator and relationship‑builder, fluent in Spanish and English, with experience interacting with different audiences. Bachelor's degree in business, Finance, or related field required; MBA preferred. Bi‑cultural or multi‑country leadership experience in Latin America strongly preferred. Benefits Short‑term incentives Multiple health insurance options, accident and life insurance, and access to best‑in‑class development platforms Grocery voucher 2 personal days off Savings fund Insurance for major medical expenses, vision, dental Online medical insurance 24/7 Special days for marriage or concluding an academic degree Our Hybrid Work Model Western Union values in‑person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will help us achieve our strategic goals. Join Us for What's Next Western Union is positioned to become the world's most accessible financial services company — transforming lives and communities. We're a diverse and passionate customer‑centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. If you're ready to help drive the future of financial services, it's time for Western Union. #J-18808-Ljbffr