Paid Media Specialist

Who we are:Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.We’d love to hear from you if:As the Paid Media Specialist you will:- Develop and execute performance marketing strategies: Plan, implement, and optimize multi-channel campaigns (paid social, PPC, display advertising, etc.) to meet acquisition, conversion, and ROI goals.- Analyze data and optimize campaigns: Use analytical tools to track, analyze, and report on key performance metrics. Continuously optimize campaigns based on insights to maximize performance and efficiency.- Use analytical tools to track, analyze, and report on key performance metrics. Confidently interpret trends and tell the story behind your clients' KPIs, making recommendations based on ROI, CPA, CPC, CTR, and ROAS to maximize performance and efficiency.- Audience targeting and segmentation: Identify and target relevant audience segments through data analysis, A/B testing, and audience profiling to improve campaign effectiveness.- Collaborate with creative and content teams: Work closely with creative teams to develop high-performing ad creatives, landing pages, and other assets to improve campaign performance and user experience.- Budget management: Manage budgets effectively across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency.- Stay updated with industry trends: Keep abreast of industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics.- Reporting and insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and recommendations for optimization.Professional Qualifications:- Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus.- 2-3+ years of proven experience in performance marketing, with a focus on user acquisition, conversion optimization, and ROI-driven campaigns.- Expertise in Google Ads and/or Facebook Ads Manager, as well as analytics tools such as Google Analytics and Adobe Analytics- Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.)- Hands on experience in managing monthly campaign budgets from $30k+- Client management and client-facing experience desirable- Strong analytical skills and ability to interpret complex data to derive actionable insights.- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and strategies.- Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are desirable.- Ecommerce and agency experience desirableBenefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)Perks and Wellness: Thankful giving, EquityParental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources- Disclaimer_: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an eq