Creative Commerce Manager Latin America

**Why being part of Coca Cola Latin America?**We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.Primary Location: Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.**What You’ll Do for Us**- ** D**evelop**s** the Shopper Strategy and Plan for specific Operating Unit Category based on its E2E Journey and Big Idea to ensure that bold brand equity is translated into transactions.- Leads the customization (global brands) and/or develops (regional brands) content for specific category touchpoints and/or channel based on key occasions and relevant triggers- ** De**signs** **Shopper Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency- ** Manag**es** **the calendar of Shopper Activation for the specific Category to ensure timely execution- ** Develops** **Shopper execution guidelines and** **Support**s** Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation- ** Translates** **Shopper Insights and Channel expertise into concrete communication and brand activation strategies and plans**Key Responsibilities**:- Ability to **gather** **shopper** **insights** from multiple categories and **connect the dots** **into a strategic direction** towards channel execution- Ability **to translate** **E2E Journeys into concrete activation** per shopper touchpoint/channels- Ability to brief agencies to develop content and communication materials for several categories and channels- Ability to **orchestrate multiple stakeholders**, delivering the most effective and efficient tool kits for market execution- Expertise in **working with different external partners** (i.e.: agencies, production houses )- Ability to work in **Agile** cross-functional teams**Qualifications & Requirements**- 10-12 years of leadership experience including Marketing/Shopper Marketing/Franchise Marketing, Project Management, Capability Building and Agency Management- Experience working in **cross**-functional and cross-geographical teams is preferred**- Experience working with marketing **in** **the field is preferred**- Fluent English is required; Portuguese/ Spanish desirable.- **Mastery Of (**_Required_**)**:Shopper insights and marketing; Channel insight and execution; Project management; Customer/shopper journey; Digital- **Broad Expertise In (**_Good To Have_**)**:Bottler management; Capability building; Agency management ; Dmi/roi management- ** Communication** **Focus**: Role will require frequent communication with Operating unit Frontline teams, Commercial / Channel Leads; Role will also interact frequently with external parties, particularly agencies and POS companies**What We Can Do For You**- **Purpose Driven**: Purpose-driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**:- **Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.- **Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.**Skills**Strategic Planning; Digital Shopper Marketing; Shopper Marketing; Media Strategies; Creative Strategies; Marketing Execution; Campaign Development; Integrated Brand; Shopper Experience; Digital Content; Customer Insights**Our Purpose and Growth Culture**:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.