Marketing Technology Specialist

**Minimum qualifications**:- Bachelor's degree or equivalent practical experience.- 4 years of experience in technical digital marketing roles or equivalent practical experience.- 4 years of experience with data analysis and data tools (e.g., SQL, MySQL, Tableau, etc.).- Experience working cross-functionally with various stakeholders and teams.- Experience with project management or project coordination.**Preferred qualifications**:- Experience developing quantitative business models to assess the impact of projects and initiatives.- Experience working cross-functionally with technical and business stakeholders to design, launch and scale marketing programs.- Experience with media operations including trafficking and troubleshooting digital media, implementing tags and advanced measurement technologies like Enhanced Conversions, Consent Mode and other first-party data strategies.- Ability to structure data-driven narratives and excellent communication skills, coupled with distinctive problem-solving and growth marketing skills.- Excellent relationship management and change management skills, coupled with an attention to detail and accuracy.**About the job**: As a Marketing Technology Specialist, you are tasked with changing the way we do Marketing through product strategy centered on user experience and design, establishing a shared goal across the organization, and breaking seemingly intractable problems down into simple ideas that transform our operations and relentless prioritization. In this role, you will transform marketing technology by providing our marketers with insights gleaned from past campaigns and streamlining processes and tools that we use every day.You’re a big-thinker, formulating product plans that cause step-changes in the way Google Marketing operates. You can identify process improvements and know the difference between a tool that needs improvement and a process that needs changing. You’ll bring an understanding of the fundamentals of marketing, advertising, and the creative process, and you have the skills and aptitude with user experience and design, coupled with the ability to work with agencies or internal engineering teams.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.**Responsibilities**:- Drive adoption of enhanced conversions, consent mode, and first party mode for Google Analytics and Google Ads.- Monitor product adoption and compliance with the support from cross functional teams and agency partners.- Identify areas of opportunity to drive media growth through value centric measurement.- Support development of business strategy and product roadmap using customer research, understanding of technology and business objectives, and set up relevant tracking to measure the business impact of product launches.- Manage project timelines and deliver against changing deadlines and priorities and manage data and performance reporting analysis.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.