Marketing and Customer Marketing Coordinator Retail

Contribute to TURIN Growth, leading Marketing, and customer marketing strategy for Retail Channel in all its formats: Chocoboutiques, Experience and Land. In charge of capitalizing on customer needs by creating strategies that build our brand and generate category growth promoting “customer centricity” behind innovation in product, packaging and celebrate solutions.Secure the best investment and Retail budget control for Advertising, Consumer and Display, defining promotional priorities, generating POS strategies that promote sell out in all company activities and stablishing Media plan that connects with the brand’s strategy and the channel’s need**What are we looking for?**:Contribute to TURIN Growth, leading Marketing, and customer marketing strategy for Retail Channel in all its formats: Chocoboutiques, Experience and Land. In charge of capitalizing on customer needs by creating strategies that build our brand and generate category growth promoting “customer centricity” behind innovation in product, packaging and celebrate solutions.Secure the best investment and Retail budget control for Advertising, Consumer and Display, defining promotional priorities, generating POS strategies that promote sell out in all company activities and stablishing Media plan that connects with the brand’s strategy and the channel’s need**What will be your key responsibilities?**:- **Brand Management**- Develops Brand reviews providing performance, diagnostic and recommendations to achieve the established targets.- Design and Implement agreed brand plan & marketing activities, supported by on-going performance analysis, portfolio managementInterpret Turin Mother Brand Compass into brand activity that tells the consistent, engaging brand story and build distinctive brand assetsCreate, develop, and deploy effective EBA and BPI initiatives and other key brand activations and experiences that continuously drive awareness and enhance the brand DMS.- Execute communication strategy, and lead media plan development and production, driving a continual effort to maximize, reach and increase ROI on media spend- Control and monitoring Media and Creative Local agencies at the same time as the advertising Budget for Retail Channel.**Innovation and Pricing**- Implement Gear of Innovation model in Experience Store, to define Innovation Pipeline in Choco Boutiques and Premium Massive Segment.- Product Development: Day to day follow up to ensure the on-time execution and launching of the products mapped for experience store and propose Test & Learn from consumer insights. (From design to execution follow up. Including: new codes creation, product updates, SAP management, profitability shape, compliance of volume targets)- Accountable for complying with the S&OP steps and formats required (project charters, business cases, packaging briefs, execution recos, GS1 and Sinfony registration etc)- Set pricing corridors, define optimal price points by type of store and recommend price increases and promotions as appropriate**Customer Marketing**- Define and constantly enhances the Brand Experience cues-ritual that the Operational team must follow with all customers (in collaboration with external agency-Mystery Shopper).- Create effective display execution brining to live brand initiatives.*Coordinate the activities to build a plan of activation in POS by Stores and consumer segmentation *Define how the in-store exhibition, activations and EDG solutions and Seasonal bundles needs to live in the on-line channel.- Responsible for Display and Consumer Investments (administration, follow up and reporting)- Design and execute packaging solutions for EDG and Seasonal according to Brand Assets.**What can you expect from Mars?**:- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.- Best-in-class learning and development support from day one, including access to our in-house Mars University.- An industry competitive salary and benefits package, including company bonus.