Manager Ecommerce Campaign La&c
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Location: Mexico City, Mexico (Hybrid)
Scope: Latin America & Canada (LA&C)
Be a Part of a Revolutionary ChangeAt Philip Morris International (PMI), we're redefining our business to deliver a smoke-free future
As Manager e Commerce Campaign LA&C, you will lead digital marketing and e Commerce campaign execution across LA&C, connecting Paid Media, Social Media and SEO with brand and commercial objectives.
Your Day to Day Lead Digital Marketing & Campaign Execution- Lead digital marketing strategies across Paid Media, Social Media and SEO.
- Support markets with localized channel strategies, plans and execution.
- Drive awareness, engagement, remarketing and qualified traffic across the consumer journey.
- Support content creation, transcreation, translation, publishing and amplification for launches, promotions and campaigns.
- Oversee Web, SEO, Social and CRM operations, including agency partnerships and governance.
- Set operational plans and KPIs, aligning quarterly goals with business strategy.
- Lead delivery reviews, remove blockers and standardize ways of working across markets.
- Drive performance reporting and turn data into actionable insights.
- Leverage Ad Tech, Mar Tech, data integration and automation to improve effectiveness and efficiency.
- Lead and develop a team of specialists or supervisors through regular feedback and development opportunities.
- Minimum 8 years of relevant experience in digital marketing, e Commerce, digital channels or related areas.
- Advanced experience leading digital marketing channel execution.
- Experience connecting channel plans and KPIs with business strategy.
- Experience with integrated planning, test design, dashboards and performance reviews.
- Strong ability to use data to solve problems and recommend actions.
- Ability to build relationships and negotiate solutions with agencies, external partners and cross-functional teams.
At PMI, you can contribute to a business transformation focused on delivering a smoke-free future while helping shape digital marketing and e Commerce execution across Latin America and Canada.
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