Innovation Front End Manager

hace 1 mes

nuevo león, México The HEINEKEN Company A tiempo completo

HEINEKEN MÉXICO represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team in Mexico of more than 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their potential and enjoy their work. We have a passion for quality in everything we do, we invest in our people, new technologies and continuous improvement processes in our organization. Furthermore, we respect the individual, society and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we operate.

We Go Places How about you?
Location: Monterrey
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent

Responsibilities

Develop full Innovation Front End explorations based on briefs:

  • Generate, in partnership with the Strategic Insight Manager, full front end explorations, developing and leveraging a deep understanding of the consumer in this space, and a broad understanding of the market and category landscape in the target OPCOs.
  • Develop a range of compelling concepts of which 2-4 pass action standards on screening and enter the pipeline for future development.

Develop winning fully defined Innovation propositions:

  • Working from validated concepts that have entered the pipeline, work with a cross-functional team to build fully defined consumer propositions which contain:
    • A finalized design
    • A finalized liquid
    • A full Commercial proposition (consumer and customer benefits and price point)
    • A business case to +/-25%

Develop expertise as a ‘go to’ person across HNV on areas of expertise:

  • Become subject matter experts in the areas where front end and proposition development is being led eg a consumer territory or a category.
  • Actively lead the sharing of expertise across the business where relevant.

At HEINEKEN México our commitment is to respect people, society and the environment. We are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin.

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