Intelligence Lead

hace 3 días

Ciudad de México Coca-Cola A tiempo completo

**Intelligence Lead - Latin America**** About the Role**** Responsibilities**- Define OU-specific PACS KPIs and outline the optimal means of tracking them over time- Help quantify the success of PACS communications campaigns and initiatives- Design and develop visualizations to support the needs of stakeholders and partners- Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire- Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to OU leadership- Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed- Communicate OU-specific insights with other members of the PACS Services team- Provide regular updates to OU leadership on corporate reputation and performance- Clearly communicate OU needs and requirements to the global PACS Services Data and Analytics team** Deliverables**- Semi-regular corporate reputation reporting, benchmarks and recommendations- Ongoing internal and external communications performance- KPI measurement for campaigns and events- Media penetration reporting based on insights gleaned from Factiva and other sources- Knowledge Center training for team members, partners and bottlers** Qualifications & Requirements**- 3+ years of experience in Data or Analytics, Communications, Media, Public Affairs, Sustainability, Consumer Insights or Market Research- Full English proficiency- Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems- Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations- Comfortable with large amounts of data and qualitative insights- Clear and confident communicator and presenter- Proven track record of using data to create strategic recommendations and narratives- Experience working in networked, cross-functional and cross-geographical teams** Nice-To-Have Experience**- Knowledge of market research techniques- Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry- Experience leveraging digital products and tools- Prior experience working in multiple markets** Skills**:Long Term Planning; Microsoft Power Business Intelligence (BI); Digital Analytics; Microsoft Excel; Professional Presentation; Data Insights; Communication; Corporate ReputationAnnual Incentive Reference Value Percentage:15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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