Data Business Intelligence Specialist

hace 3 semanas

Desde casa, México VIPRE Security Group A tiempo completo

**Job Title**: Data/Business Intelligence Specialist (Marketing)**Position Overview**:As a Data/Business Intelligence Specialist within the Marketing team at VIPRE Security Group, you will play a crucial role in leveraging data-driven insights to optimize marketing strategies and enhance business performance. This position requires expertise in Salesforce (SFDC) and Pardot platforms, along with a deep understanding of marketing analytics and business intelligence principles.**Key Responsibilities**:**1. Data Management and Integration**:- Manage and maintain data integrity within Salesforce (SFDC) and Pardot platforms.- Knowledge of High Velocity and Account Engagement is critical.- Develop and implement data integration strategies to ensure seamless flow of information between systems.- Collaborate with cross-functional teams to integrate marketing data with other business systems for comprehensive analysis.- Extensive experience with the use of Zapier - creating process flows and updating existing ones already in place.- Experience of working with multiple websites for one organization a benefit.**2. Analytics and Reporting**:- Utilize Salesforce and Pardot analytics tools to generate insights into marketing campaign performance, lead generation, and customer engagement.- Develop and deliver regular reports and dashboards to track key marketing metrics and KPIs.- Conduct ad-hoc analysis to uncover trends, identify opportunities, and inform strategic decision-making.**3. Marketing Automation**:- Design, implement, and optimize marketing automation workflows within Pardot to streamline campaign execution and lead nurturing processes.- Leverage automation capabilities to personalize marketing communications and improve overall campaign effectiveness.- Monitor and troubleshoot automation processes to ensure accurate and timely delivery of marketing assets.**4. Audience Segmentation and Targeting**:- Collaborate with marketing teams to develop audience segmentation strategies based on customer demographics, behaviors, and engagement patterns.- Implement targeted marketing campaigns utilizing segmentation criteria to enhance relevance and engagement.- Continuously evaluate and refine segmentation approaches based on performance feedback and data analysis.**5. Optimization and Continuous Improvement**:- Identify opportunities for process optimization and efficiency gains within Salesforce and Pardot platforms.- Conduct A/B testing and experimentation to optimize marketing tactics, messaging, and audience targeting.- Stay abreast of industry best practices, emerging technologies, and trends in marketing analytics to drive continuous improvement initiatives.**Qualifications**:- Bachelor's degree in Marketing, Business Administration, Data Science, or related field.- Proven experience (5 years) working with Salesforce (SFDC) and Pardot platforms, with demonstrated expertise in data management, analytics, and automation.- Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) for reporting and dashboard development.- Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights for non-technical stakeholders.- Detail-oriented mindset with a passion for leveraging data to drive business growth and marketing effectiveness.- Relevant certifications in Salesforce and/or Pardot (e.g., Salesforce Certified Administrator, Pardot Specialist) preferred.

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