Marketing Associate, Banking

Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman's thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies. Visit our website for more details about Oliver Wyman. The Marketing Associate will deliver high-quality, tactical marketing activations for Oliver Wyman's Banking & Financial Services (BFS) practice. This hands‑on role focuses on executing email campaigns, supporting events and webinars, maintaining CRM and CMS content, producing campaign and event reporting, and coordinating vendors and operational tasks to ensure flawless delivery. The role operates within the practice marketing team and follows Oliver Wyman's global marketing standards and operating frameworks. This is a hybrid role requiring 2 days per week in the office. There is no option to be fully remote. Please submit your cv in english. Key responsibilities Email & Digital Campaigns- Build, QA and deploy targeted email campaigns using the firm's marketing automation platform; manage audience segmentation, and tracking. Coordinate with content owners to adapt and edit copy and assets for email, newsletters and owned channels. Monitor campaign performance, troubleshoot deliverability issues, and provide post-send analysis. Events & Webinars- Support end-to-end event logistics for virtual and in‑person events: registration setup, run‑of‑show, speaker liaison, virtual platform management and on‑site support as required. Coordinate pre‑event promotion and post‑event follow‑up activities, including attendee lists, surveys and nurture sequences. Content & Web Support- Upload, format and publish thought leadership, event pages and partner bios on practice microsites / CMS; ensure tagging, metadata and basic SEO practices are applied. Manage asset libraries and maintain versions for reuse across regions and channels. CRM & Data Management- Maintain contact lists and campaign audience segments in the CRM; ensure records and campaign activity are logged accurately and in compliance with consent policies. Support list hygiene and data pulls for targeted campaigns and events. Reporting & Analytics- Produce weekly and monthly practice reports (email metrics, event registrations, engagement indicators) and maintain simple dashboards for the practice team. Deliver ad hoc data pulls and summaries to support partner requests and campaign optimizations. Vendor & Tool Coordination- Liaise with external vendors (event agencies, creative studios, webinar platforms) to manage timelines and asset delivery. Work with Marketing Operations on tool configuration, access requests and troubleshooting. Operations & Process- Maintain the practice master calendar and campaign trackers; flag scheduling conflicts and dependencies. Create and maintain tactical playbooks, checklists and templates to ensure consistent, repeatable activation. Experience required Bachelor's degree in Marketing, Communications, Business, Journalism or equivalent experience. 1–3 years of hands‑on B2B marketing experience, preferably in professional services, agency or financial services environments. Practical experience with email platforms / marketing automation, webinar tools (Zoom / ON24), CMS updates and basic CRM tasks. Demonstrable event coordination experience for virtual and in‑person programs. Strong organizational skills, attention to detail and the ability to manage multiple tasks to tight deadlines. Comfortable with Excel / Google Sheets and basic reporting; able to translate data into concise insights. Excellent written communication and proofreading skills. Familiarity with Adobe Creative Suite, CMS (e.G., AEM), marketing automation platforms (e.G., Marketo / Pardot / HubSpot) and CRM systems is a plus. Willingness to travel occasionally for events. Skills & Attributes Service orientation: focused on delivering high-quality outputs that enable partners and senior marketers. Detail orientation: rigorous QA and process focus for campaign and event delivery. Collaborative mindset: works effectively across regions and functions in a matrixed environment. Adaptability: comfortable in a fast‑moving environment with changing priorities. Curiosity: eagerness to learn martech, analytics and sector knowledge. Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit, or follow on LinkedIn and X. Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex / gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person. #J-18808-Ljbffr