Sr. Lead

hace 2 días

estado de méxico Under Armour, Inc A tiempo completo

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

The Sr. Lead for LATAM Sports Marketing will serve as the primary contact for all Sports Marketing initiatives across both Mexico and the wider Latin American region. This role will ensure alignment of the Sports Marketing Portfolio to support the business needs of the region. The Sr. Lead will bring activation ideas and concepts utilizing Sports Marketing athletes and assets to the Brand Marketing Team for integration into the seasonal go-to-market strategies. In addition to developing strategic initiatives, this role requires hands-on management of athletes and partners within the Mexico portfolio, including product servicing and relationship management.

Your Impact
  • Provide Strategic Sports Marketing Leadership to all countries in which UA does business in LATAM (e.g. Mexico, Argentina, Peru, Chile, Brazil, etc.).
  • Partner with Global Sports Marketing to ensure alignment between Global and Regional Sports Marketing especially from a Category (Sport) standpoint.
  • Responsible for building a multi-year long range Sports Marketing Plan/Roadmap for the region.
  • Annual Operating Budget: Responsible for managing the day-to-day budget for Mexico and working with partners in the rest of LATAM to ensure fiscal responsibility.
  • Stay on top of the evolving Sports Landscape within LATAM to identify unique and authentic opportunities for the Brand.
  • Identify and Sign Key Athletes, Influencers and Partnerships needed to help grow the Brand and Business in the region.
  • Partner with Brand, Communications and other internal cross-functional partners to leverage/activate LATAM Sports Marketing Assets as part of the Brand’s GTM.
  • Servicing Athletes/Influencers and Partnership needs for Mexico and supporting the rest of LATAM.
Qualifications
  • Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree.
  • 7+ years previous Sports Marketing experience in LATAM is preferred.
  • Excellent communication and organization skills are a must.
  • Fluent in both Spanish and English; additional languages are a plus.
  • Operate with an enterprise mindset.
Workplace Location
  • Location: This individual must reside within commuting distance from our Mexico City office.
  • Return to Work Designation: Hybrid - 3 days week in-office, the remainder of work week remote.
  • Travel: 25-30%.
Relocation
  • No relocation provided.
Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, family or paternal status and any other characteristic protected by applicable law.

Requisition ID: 159560

Location: Huixquilucan, State of Mexico, MX, 52763

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