Especialista en Medios Pagados

About Criterion Global Criterion Global is a rare independent international media strategy and buying agency , purpose-built for brands navigating the new global economy . We help companies expand into new markets with speed, rigor, and local intelligence—without the constraints of holding-company networks. Our clients work with us because we combine senior-level thinking, agile global coverage, and hands‑on execution across digital, TV, CTV, OOH, and sponsorship‑led media. We are intentionally low‑profile, but widely regarded by our clients as a hidden advantage when entering or scaling in complex international markets. This Role The Especialista en Medios Pagados / Media Buyer will lead paid media execution focused on the Mexican market , supporting both local advertisers and international brands entering Mexico for the first time. This role requires strong platform expertise, market fluency, and the ability to operate confidently in both Spanish and English . You will be responsible for planning, activating, and optimizing media across digital and select traditional channels, while collaborating with Criterion Global’s international strategy and client leadership teams. Core Responsibilities Plan, execute, and optimize paid media campaigns for the Mexican market Manage digital platforms including Google Ads, Meta, YouTube, programmatic, and local publishers Support traditional media execution where relevant (radio, OOH, print, TV coordination) Localize global strategies for the Mexican media landscape and audience behavior Monitor performance, budgets, pacing, and campaign optimization Prepare clear, accurate reporting for both local and international stakeholders Collaborate with global strategy, analytics, and client leadership teams Ensure compliance with platform policies, local regulations, and best practices Support local and inbound international advertisers entering and expanding their share of voice in Mexico Requirements & Qualifications Proven experience as a Media Buyer or Paid Media Specialist in Mexico Strong hands‑on experience with digital advertising platforms Fluency in Spanish and English (written and spoken) Deep understanding of the Mexican media ecosystem and consumer behavior Analytical mindset with strong attention to detail and accountability Ability to work independently in a contract‑based, distributed team environment Comfortable collaborating across time zones with international teams What Success Looks Like Consistently strong campaign performance and budget discipline Effective localization of global media strategies for Mexico Clear, professional communication with international clients and teams Trusted execution partner for both local and inbound advertisers Long‑term contribution to Criterion Global’s growth in North and Latin America What We Offer Ongoing contract engagement with stable, long‑term opportunity Competitive, market‑aligned compensation Exposure to international brands and global expansion mandates Direct collaboration with senior agency leadership Flexible working structure with autonomy and accountability Opportunity to grow within a respected independent global agency Compensation, Payment & Contractor Status To support an efficient and transparent review process, applicants are asked to briefly describe their preferred compensation structure (e.g., hourly, daily, project‑based, or retainer) and their proposed rate or fee range, including currency. All engagements are offered on an independent contractor basis only and do not create an employment, partnership, or agency relationship. Compensation information is requested for planning and evaluation purposes and is non‑binding; final terms will be subject to mutual agreement, defined scope, availability, jurisdictional and tax requirements. Where applicable, payments to international contractors may be made in the agreed local currency or USD, with any foreign exchange conversion handled at prevailing market rates through the Company’s designated payment provider. Notes Criterion Global is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment at Criterion Global is based on substantive ability, objective qualifications, and work ethic—not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. Base pay is based on market location and may vary further depending on individualized factors such as job‑related knowledge, skills, experience, and other objective business considerations. Depending on these same considerations, the total compensation package may also include other elements, including bonuses or additional awards, along with healthcare, educational, and/or other benefits (subject to eligibility criteria such as 401(k) participation). Details of any benefit plans will be provided if an offer is extended. If hired, employment will be at‑will, and the company reserves the right to modify base salary and any discretionary compensation or benefits programs at any time based on individual performance, department performance, company performance, or market factors. Disclaimer Fake job scams are increasingly common, and scammers may impersonate personnel to seem more convincing. Criterion Global does not use instant messaging to contact prospective employees or conduct interviews. We never require prospective employees to send personal information or incur fees as part of our recruiting process. If you believe you have been the victim of a scam, please call . #J-18808-Ljbffr