User Acquisition Senior Analyst

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:Our team is responsible for user acquisition for the Credit Card business in Mexico. We work closely with Operations, Marketing, Algorithm, Data and Product teams to explore different strategies for acquisition and drive growth from swift testing and iterations.We hope you are familiar with online acquisition methodologies and practices, and more importantly, we hope you have a strong sense of ownership and can work with cross-functional teams to drive collaborative solutions.Role Responsibilities:- Responsible for user growth. Generate user growth by leveraging internal and external communication channels. Plan and execute acquisition strategy, and carry out A/B testings to explore and optimize new communication strategies. Review, report and analyze acquisition performance and optimize swiftly based on the results.- Responsible for market and user insights. Carry out regular user and competitor researches to understand user motivations and painpoints, market innovations and trends, and potential growth opportunities.Role Qualifications:- 3+ years of experience in user acquisition.- Ability to speak and write in English fluently.- Strong result & data orientation thinking.- Proactive, self-motivated and excellent team player.EEO Statement:**You'll love working at DiDi because**- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.