Wwse Content Strategist
hace 1 día
WWSE Content StrategistThis role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office.**_Job Family Definition:_**Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.**_ Management Level Definition:_****_ Responsibilities: _**- May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.- Collaborate with Marketing Communications/other teams to execute GTM plans.- Track/report program/ campaign metrics versus predetermined goals/ benchmarks.- May develop/communicate closed-loop post-analysis of assigned programs.- Secure/coordinate messaging and content for GTM programs and vehicles.- Perform marketing operations activities as required, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.**_ Education and Experience Required: _**- BA or BS in Marketing or related field; MBA preferred.- 3+ years marketing experience.- Sales and/or channel experience a plus.**_ Knowledge and Skills: _**- Knowledge of marketing principles, practices, tactics and tools.- Knowledge of advertising/ direct marketing agency practices and procedures.- Understanding of offering category and company offerings/ strategy.- Project and budget management skills.- Strong written/oral communications.- Strong analytical skills.- Good interpersonal skills.- Ability to work as part of a team.- Ability to interface effectively with multiple levels of the organization and functional disciplines.- Influencing skills.**_ Impact/Scope:_**- Recommend/deploy marketing programs that drive demonstrable revenue, share gains and customer engagement.**_ Complexity:_**- Moderate - Generally not senior management or partner/customer-facing; limited cross-functional/cross- organizational interaction.**Job**:Marketing**Job Level**:Intermediate**Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.**HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
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