Paid Digital Advertising Manager

We are seeking a hands-on Paid Digital Advertising Manager to plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok. This role is responsible for end-to-end campaign execution—from strategy and audience development to creative testing, optimization, and performance reporting.This is not a “boost post” role. You will be expected to architect full-funnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).**Working Hours: Working hours: 9:00 AM - 5:00 PM****Key Responsibilities**:- **Campaign Strategy & Planning**:Develop paid media strategies aligned to business goals (awareness, demand generation, conversions, installs).- Build full-funnel campaign structures (TOF/MOF/BOF) across Meta, X, and TikTok.- Define KPIs, success metrics, and testing hypotheses per campaign.- **Campaign Setup & Execution**,**Create and manage campaigns, ad sets, and ads in:- Meta Ads Manager- X Ads- TikTok Ads Manager- **Set up audience targeting, including**:Custom audiences- Lookalike audiences- Interest and behavioral targeting- Implement budget pacing, bid strategies, and flighting.- **Creative & Messaging**, Collaborate with creative/content teams to:- Develop ad copy, hooks, CTAs, and creative briefs- Test multiple creative formats (static, video, short-form, UGC-style)- Lead A/B testing for:- Creative variations- Copy- Audiences- Placements- **Optimization & Performance Management**, Monitor campaigns daily and make real-time optimizations to:- Improve CTR, CPA, ROAS, or CPI- Reduce wasted spend- Analyze performance trends and adjust:- Creative rotation- Targeting- Budgets- Bidding strategies- **Analytics & Reporting**, Track and report on performance using:- Native platform analytics- Google Analytics (GA4)- Attribution tools (if applicable)- Deliver clear weekly and monthly reports with insights and next steps.- Translate data into actionable recommendations for scaling or course correction.- **Platform & Policy Management**:Stay current on platform policy changes, ad formats, and algorithm updates.- Ensure all ads meet platform compliance and brand guidelines.- Troubleshoot ad disapprovals, delivery issues, and tracking problems.**Required Qualifications**:- 3-6+ years of hands-on experience managing paid social campaigns- Proven experience with:- Meta Ads (Facebook & Instagram)- X Ads- TikTok Ads- Strong understanding of:- Conversion tracking & pixels- Audience segmentation & retargeting- Creative testing frameworks- Experience managing monthly ad budgets with accountability for performance- Ability to work independently and own results**Preferred Qualifications**:- Experience with app installs, lead gen, or e-commerce campaigns- Familiarity with:- GA4- Appsflyer / Adjust- Tag Manager- Experience working in fast-paced or high-growth environments- Prior in-house experience (vs agency-only)**What Success Looks Like (90 Days)**:- Campaigns are fully structured and documented across all platforms- Clear creative testing roadmap is in place- Performance reporting is consistent, accurate, and actionable- CPA / ROAS benchmarks are met or improving- Spend is efficient, controlled, and scalable**Nice-to-Have Traits**:- Highly organized and detail-oriented- Comfortable owning accountability for performance- Strong communicator with creative and leadership teams**About 1840 & Company**1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.