Marketing Manager Latam
hace 18 horas
Job Details:Job Purpose/Summary:Develop strategies for Tyson LATAM's various brands across all sales channels, ensuring that brand positioning objectives and adequate performance of the portfolio of products marketed in the region are met.Lead, plan, and execute the entire marketing plan throughout its entire lifecycle.Essential Duties and Responsibilities:In charge of positioning the brands marketed by TMTC.Monthly budget and efficient marketing spending report of TMTC maximizing ROI.Execution and planning of digital marketing strategy (both internal and e-commerce of customers). for all sales channels.Establishment and monitoring of digital marketing KPIs and strategy for achieving awareness, engagement, and conversion goals.Management of product catalog for all categories and their statuses in the legacy system.Execution of market studies and information analysis by segments to ensure the positioning of the brands marketed by TMTC.Development of Prepared Foods portfolio to successfully enter different sales channels.Supervision and development of the Marketing Executive Jr. position.In charge of visual materials for TMTC's different brands for both fairs and product marketing (e.g., internal and external packaging artwork, fair materials, promotional materials, etc.).Ensuring regulatory and normative compliance of marketed products.Coordination of annual launch calendar.Administration and maintenance of the GS1 catalog.Renewal of marketing licenses and permits, as well as management of trademarks and marketing agencies.Execution of advertising and media campaigns for TMTC brands.Monitoring of markets and analysis of competitiveness information, market and consumption trends, and short, medium, and long-term actions to ensure good brand performance in the market over time and across different categories.Constant identification of growth opportunities in volume and market penetration.Organization of brand events and activations, food shows, and tastings for customers, as well as the management of resources intended for these purposes.Providing necessary information about the market, consumer, and brands to the trade marketing area for setting the correct pricing strategies and launching innovative products.Updating consumer trends and habits, knowledge of the heavy consumer of the categories in which TMTC's marketed brands participate.Requirements:5 years or more of experience in marketing, food industry, and mass consumptionAdvanced EnglishExperience with premium bacon, ham, and sausage brands in the Mexican market, and preferably in Central America and the CaribbeanBrand executive, digital marketing (metrics analysis and development and execution of both strategy and creative concepts and campaigns)Microsoft Office (PowerPoint, Excel, Word, Teams)Digital marketing and its metricsPreferably SAP- Relocation Assistance Eligible:No- Work Shift:- Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
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Latam Channel
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Monterrey, México Molson Coors Beverage Company A tiempo completoLatam Channel & Customer Growth Manager Molson Coors Beverage Company • Monterrey, Nuevo León, México Descripción del trabajo A leading beverage company in Monterrey seeks a Channel, Category and Customer Manager to enhance category performance and deliver customer‑centric solutions. This role involves creating marketing programs across geographies,...
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Marketing Manager Latam
hace 2 semanas
Monterrey, México Tyson Foods A tiempo completoCertain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended_. Job Details: OBJETIVO GENERAL: Creación de estrategia de las diferentes marcas de Tyson LATAM a través de todos los canales de venta que garanticen...
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Associate Marketing Manager LATAM
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Associate Marketing Manager LATAM
hace 2 días
Monterrey, México MillerCoors Brewing Company A tiempo completoRequisition ID: 37016 Company: MolsonCoors_International Location: Monterrey, NLE, MX Associate Marketing Manager We are looking for an Associate Marketing Manager to join our Mexico team in Monterrey. The role will execute and implement the brand plan for Heineken, including advertising, digital communication, retail programming, and event programming. It...
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LATAM Brand Marketing Manager — Bilingual
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Monterrey, México Molson Coors Beverage A tiempo completoA leading beverage company is seeking an Associate Marketing Manager in Monterrey, MX. In this role, you will manage the Heineken brand's operations, execute marketing strategies, and collaborate with stakeholders. Ideal candidates are bilingual in English and Spanish, have a bachelor's degree, and 3+ years of marketing experience, preferably in CPG brands....
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Bilingual Brand Marketing Manager, LATAM
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Latam - Digital Marketing
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Monterrey, México MillerCoors Brewing Company A tiempo completoChannel, Category and Customer Manager – Monterrey, MXRequisition ID: 37015Cheers to creating an incredible tomorrow!ResponsibilitiesDevelop and deliver custom shopper and customer marketing programs across assigned geographies, creating omni-channel solutions (retail media, eCommerce, in-store activations) aligned with brand and channel strategies.Drive...
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