Digital Marketing Specialist

**Company Description**Since 1998, Shiji has evolved from being the premier network system supplier in China to becoming a multi-national technology company providing software solutions and services for enterprise companies in the hospitality, food services, retail, and entertainment industries. With 70+ offices worldwide and 4,000+ employees, and Shiji Americas launching in 2016, we are growing by leaps and bounds.Come join us and be a part of a dynamic global organization where together, we can revolutionize the hospitality software market**Job Description** Job Summary**:Success in this role requires creativity, technical expertise, and an analytical mindset to deliver impactful campaigns that resonate with target audiences and produce measurable results in a fast-paced environment.**What You’ll Do**:- Design and execute targeted inbound and outbound B2B lead generation campaigns to attract and convert qualified leads in the Mexico and U.S markets, ensuring alignment with organizational objectives.- Plan and implement ABM campaigns, collaborating with the sales team to drive engagement and alignment with sales objectives.- Design and optimize digital marketing assets, including landing pages, to enhance user experience, boost engagement, and maximize lead conversions.- Manage SEO/SEM efforts, including Pay-Per-Click (PPC) campaigns (e.g., Google Ads, Bing Ads), to enhance website traffic and improve search engine visibility.- Track and analyze marketing metrics to provide actionable insights, improve campaign performance, and refine strategies.- Utilize marketing automation tools and Customer Relationship Management (CRM) systems to streamline ABM campaigns, nurture leads, and improve efficiency.- Create and maintain customer journey maps to enhance user engagement, retention, and satisfaction.- Conduct competitor and market research to identify differentiation opportunities and innovative marketing approaches.- Plan and support events such as webinars, conferences, and trade shows, ensuring seamless execution and strategic promotional and logístical support.- Assist with press and media relations by drafting press releases, preparing interview materials, and collaborating with PR agencies to strengthen brand visibility.- Collaborate with cross-functional teams to ensure marketing efforts align with business goals and brand standards.**Qualifications** Minimum Qualifications (knowledge, skills, and abilities)**:- Minimum three (3) years of work experience in B2B marketing or digital marketing, with a proven track record of developing and managing successful lead generation and marketing campaigns tailored to engage B2B customers.- Ability to work in the office onsite 2-3 times per week.- Bilingual in English and Spanish, with strong written and verbal communication skills and the ability to produce professional content and deliver effective communication in both languages.- Strong analytical skills with the demonstrated ability to track and interpret marketing metrics and key performance indicators (KPIs) to optimize campaign strategies.- Comprehensive knowledge of SEO principles, ABM and SEM strategies, and PPC campaigns.- Strong organizational skills, with a demonstrated ability to manage multiple projects simultaneously and meet deadlines under pressure.- Exceptional teamwork and collaboration skills, paired with a customer-centric mindset and business acumen.- Possession of a valid passport and willingness to travel within the Americas region, with travel requirements of up to 20%;**Preferred Qualifications/Nice to Have**:- Bachelor’s degree in Marketing, Mass Communications, Advertising, or a related field.- Experience in B2B technology companies within the hotel and hospitality industry.- Familiarity with event planning and promotion for webinars, conferences, or trade shows.- Knowledge of customer journey mapping and analyzing touchpoints.- Experience with graphic design tools such as Photoshop, InDesign, or Figma.- Familiarity with Zoho tools, including CRM, Analytics, and Campaigns.