Remote Meta Ads Video Specialist

_**HireLatam is a premier recruitment agency that connects exceptional talent in Latin America with outstanding opportunities in the United States. **_With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity._**Job Title**: Remote Meta Ads Video Specialist (100% Work From Home)**About Our Client**: Our client specializes in extending the lifespan of middle-aged men by ten years through telemedicine services. They are dedicated to addressing men's healthcare needs, particularly focusing on male obesity, mental health, and primary care. As a startup, they are rapidly evolving and remain committed to their mission of promoting male well-being worldwide. **Job Overview**:The opportunity as **Head of Creative**As the Head of Creative, you'll work closely with their Head of Growth and CEO to develop and execute a winning creative strategy for their direct-to-consumer video ads on Facebook, Instagram and other channels.You'll start by auditing their current video ad assets and performance, identifying opportunities to improve their creative approach and develop new concepts that resonate with their target audience and drive conversions. You'll bring your expertise in crafting high-impact DTC video ads to set the vision and lead the execution of breakthrough creative across their key social media platforms.Your initial focus will be on creating and optimizing video ads that deliver strong ROAS and scale efficiently. Over time, you'll expand their video creative capabilities to new formats and channels, always pushing the boundaries of performance-driven creativity.A key part of your role will be building and leading an in-house video creative team. You'll use your experience in assembling and managing high-performing teams to develop their internal capabilities and reduce reliance on external agencies. This includes hiring top talent, establishing efficient workflows, and fostering a culture of innovation and data-driven optimization.As they grow, you'll play a critical role in shaping their overall creative direction and ensuring their video advertising remains a key driver of customer acquisition and growth. Your leadership and expertise will be instrumental in building a world-class DTC video creative function that sets our client apart in a competitive market.This is a full-time, fully remote role, and you’ll work async in the timezone of your choice.Key Responsibilities- _Straight away_- **Lead DTC video ad creation**:- **Audit existing video assets** - You'll conduct a comprehensive review of their current video ad creative, assessing performance metrics and identifying areas for improvement. This audit will inform your recommendations for optimizing existing ads and guide your strategy for developing new creative concepts that align with their growth objectives and resonate with our target audience.- **Build and lead an in-house video team** - A key part of your role from the outset will be to build and manage an internal video creative team. You'll be responsible for hiring top talent across roles like scriptwriting, video production, animation, and post-production. You'll establish efficient workflows and processes to ensure the team can produce a high volume of quality video ads while remaining agile and responsive to market trends and performance data. Your leadership will be critical in developing a world-class in-house video creative function that becomes a key competitive advantage for our client.- **Develop high-converting video ads** - You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram. This involves leveraging your expertise in DTC video advertising to create ads that grab attention, communicate our value proposition, and compel users to take action. You'll continually push the boundaries of what's possible with video creative to achieve breakthrough performance.- _In the near future_- **Expand video ad capabilities** - As you establish a strong foundation of high-performing video ads on Facebook and Instagram, you'll look to expand their reach and impact by testing new ad formats, platforms, and distribution channels. This could include exploring opportunities in VSLs, YouTube ads, OTT/CTV advertising, and other emerging video platforms. You'll design creative experiments to identify the most promising new channels for scaling their video advertising efforts.- **Refine messaging and positioning** - Once you have established a rhythm of producing and optimizing high-converting video ads, you'll work closely with the growth team to continuously refine their messaging and positioning. This includes iterating on ad scripts, testing new angles and value propositions, and ensuring their vid