Gerente De Categoría De Productos Electrónicos

Our client, a major player in the retail sector in Guadalajara , is seeking an experienced and strategic Gerente de Categoría de Productos Electrónicos. This critical role involves overseeing the entire lifecycle of the electronics product category, from assortment planning and vendor management to sales performance and profitability. You will be responsible for driving category growth by identifying market trends, optimizing product mix, and implementing effective merchandising strategies. This position offers a hybrid work arrangement, providing a balance between in-office collaboration and remote flexibility. We are looking for a commercially astute individual with a deep understanding of the consumer electronics market.

• Develop and execute the category strategy for electronics, including product assortment, pricing, promotions, and placement.
• Manage relationships with key electronics suppliers, negotiating favorable terms, pricing, and promotional support.
• Analyze sales data, market trends, and competitor activities to identify opportunities for growth and optimize category performance.
• Develop and implement merchandising plans to maximize sales and profitability within the category.
• Collaborate with marketing and e-commerce teams to create effective campaigns and online product presentations.
• Monitor inventory levels and work with the supply chain team to ensure optimal stock availability.
• Conduct regular performance reviews of the category and individual product lines, reporting insights and recommendations to senior management.
• Stay informed about new product introductions, technological advancements, and consumer preferences in the electronics market.
• Ensure a competitive pricing strategy that aligns with market positioning and profitability goals.
• Contribute to the overall retail strategy by providing category-specific expertise.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• An MBA is a plus.
• Minimum of 6 years of experience in category management, product management, or merchandising, with a strong focus on consumer electronics.
• Proven track record of driving sales growth and profitability within a retail category.
• Strong negotiation skills and experience managing supplier relationships.
• Excellent analytical skills, with the ability to interpret complex sales data and market information.
• Proficiency in using retail analytics tools and MS Excel.
• Solid understanding of retail operations, merchandising, and marketing principles.
• Effective communication and presentation skills in Spanish.
• Ability to work collaboratively in a hybrid environment, balancing remote and in-office responsibilities.
• Passion for technology and the consumer electronics market.

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package. This hybrid role provides the flexibility to work from home some days while enjoying the collaborative atmosphere of our Guadalajara office. You will have the opportunity to shape the future of a key product category in a leading retail company. Professional growth and development are strongly encouraged. Join a dynamic team in one of Mexico's most vibrant cities.