Regional Communication Campaign

**I. GENERAL FRAMEWORK OF REFERENCE**1.1 Background**Fòs Feminista is an intersectional feminist organization centered around the sexual and reproductive rights and needs of women, girls, and gender-diverse people. Led and governed by the Global South, Fòs Feminista works as an alliance of organizations in 40+ countries worldwide to advance sexual and reproductive health, rights, and justice. As the connecting fabric of this Alliance, Fòs Feminista orchestrates transnational and transregional action, amplifies partners’ work, and promotes South-South learning and collaboration toward achieving common objectives.Together with our partners, we provide access to sexual and reproductive health care, including contraception, abortion, and care for victims of sexual and gender-based violence. We also reach young people with comprehensive sexuality education. We recognize that the ability of women, girls, and gender-diverse people to make free and informed choices about sexual and reproductive lives, including to access safe and legal abortion, is central to their life plans and to achieving gender and reproductive justice. As such, we are at the forefront of advocating for sexual and reproductive health and rights from an intersectional lens in national, regional, and global spaces, coordinating with our partners to ensure that diverse experiences, priorities, and voices of the Global South are represented in these spaces.The FFFV project aims to enhanced gender equality and empowerment of women and girls and those who have other gender identities in Latin America and the Caribbean, especially in Paraguay, Peru, and Mexico. It focuses on raising awareness of their rights, expanding their access to health services, contraceptives and other essential products, and preventing violence in their lives. To further our goals, we use evidence-based interventions that demonstrate sustainable changes over time such as Comprehensive Sexuality Education (CSE), an approach based on a framework of rights that seeks to equip young people with the knowledge, skills, attitudes and values they need to determine and enjoy their sexuality (physical and emotionally), individually and in their relationships.By focusing on strengthened prevention and response to gender-based violence in alignment with a theory of change which underlies all the actions, we have identified four key domains of change in which gender power structures operate: 1) Transforming individual beliefs, attitudes, and behaviors; 2) Strengthening SGBV primary prevention at individual, relational, community, and institutional levels to transform cultural norms and practices; 3) Increase access to services and resources, specially the health response to SGBV for women, girls, and those who have other gender identities; and 4) Influencing laws and policies to promote increased government commitment and accountability to prevent and respond effectively to SGBV.**II. SCOPE OF WORK**2.1 Objective & Role of the Contractual services**Fòs Feminista requires a proposal including a quote for the services of elaboration of a creative concept, design and illustration of dissemination materials for website and social networks, of the regional communications campaign aimed at publicizing the project's transformative impact on the lives of women, girls, and gender-diverse people in the three target countries, in addition to contributing to public discussion and new narratives about SGBV in Latin America and Canada.This campaign will support our efforts to increase government sensitivity and willingness to prioritize SGBV prevention and response on the political agenda, within a framework of strategic communications and social mobilization plans developed and implemented by partners to engage the public to demand government SGBV prevention and response.The audience of this campaign are decision-makers, government officials and authorities from Canada, with the visible prominence of representatives of the target population of the project: Women, girls and gender-diverse people, with an emphasis on reaching young people, poor and marginalized groups from Latin America and the Caribbean, as well as an innovative component focused on the positive participation of men.**III. TECHNICAL SPECIFICATIONS****3.1 **Creative concept and visual identity of the campaign**Delivery time: Week 1**3.2. **Conceptualization and elaboration of contents, graphic materials and audiovisual resources**Delivery time: Weeks 2-7- Design of the Logo for the project- Design of website cover with the concept and visual identity of the campaign- 10 infographics in printed version (21.60 x 27.80 cm) and digital (1275 x 1650 px) of the following themes:- Prevention of SGBV- Prevention of VAW and VAG- Sexual and reproductive rights of young people and adolescents- Sexual and reproductive rights of gender diverse people- CSE- Laws, policies and government commitment and accou