Content Engineering Manager

Join to apply for the SEO Content Manager or Specialist role at Meaningful | Growth & Webflow Enterprise Agency Location: Fully remote (LATAM or North America time zones, within 3 hours of Mexico City) Strong communication skills in English About Meaningful (M8L) We are a growth and product studio that partners closely with early-stage and scaling startups. We help companies grow their visibility and revenue through SEO, content, Webflow, Framer, and go-to-market execution—without the overhead of traditional agencies. Our founders bring serious Silicon Valley experience. CEO Orlando Osorio has consulted for 100+ startups including unicorns like CloudKitchens and BetterUp, received angel investment from Michael Seibel (ex-CEO of Y Combinator), and has been deeply embedded in the Bay Area tech ecosystem. CTO Alberto Sadde previously led engineering at AI-powered companies serving Fortune 100 clients and dropped out of an Oxford PhD to build in the startup world. Our Web & Growth Director, Ana Alida Abdala (Ali), brings 8 years of digital marketing expertise, including 4 years scaling Konfío (a Mexican unicorn) from 50 employees to over 1,000 collaborators. She's a performance marketing expert with deep martech and analytics capabilities, and is passionate about team development and promoting healthy work cultures. We're intentionally small: a 23-person team of specialists who've worked with companies like Raycast, CloudKitchens, NameCheap, Klar, Platzi, SamCart, Kueski, Cashea, and Endeavor. For every client, 1–2 directors are deeply involved to provide hands‑on guidance and support. We're also deeply involved in the tech ecosystem: Official host of Growth Conference 2025 → growthconf.com Continuous builders — launching internal products and tools: supervisible.com and savedtask.com Angel investors & LPs in venture funds: 0bs, Nascent, 500, Rainforest Mentors at Endeavor and 500 Startups Learn more: About the Role We're looking for a SEO Content Manager or Specialist who will manage our content team and build the systems that enable us to create, scale, and optimize content for our clients—across written content, video, and emerging formats. This isn't a traditional content manager role. You'll be building intelligent content systems—think systems architect meets master craftsperson. Someone who believes that AI has exposed the cheapness of content that was always cheap (the copycat stuff, the keyword‑stuffed noise), while simultaneously creating unprecedented opportunities for those willing to engineer scalable, high‑quality content operations. Who you'll work with You’ll collaborate closely with our directors—Orlando (CEO), Alberto (CTO), and Ali (Web & Growth Director)—who bring deep expertise in SEO, product development, performance marketing, and growth operations. You’ll learn from leaders who’ve scaled unicorns and built successful products. Your Career Growth Path at Meaningful This role has a clear trajectory for advancement. As you master content systems and demonstrate impact, the natural evolution is toward becoming a Senior SEO/AEO Specialist and eventually SEO/AEO Manager. Months 1-12: Content Engineering Manager Manage content team, build scalable systems across written/video, master content engineering fundamentals, and deepen SEO/AEO knowledge working with Orlando, Ali, and Alberto. Months 12-24: Senior SEO/AEO Specialist Transition to strategic SEO/AEO ownership, lead technical audits and implementations, specialize in Answer Engine Optimization for AI search platforms, and develop programmatic SEO strategies. Months 24-36: SEO/AEO Manager Lead SEO/AEO service line, manage team of specialists, own revenue targets, develop proprietary methodologies, and build thought leadership through speaking and content. Beyond 36 months: Director of SEO/AEO Full P&L ownership, strategic partner to founders, scale the SEO/AEO practice, and establish yourself as an industry thought leader. What You’ll Do Manage & Develop the Content Team Directly manage 3-5 content writers and strategists through weekly 1:1s and coaching Build repeatable workflows, quality standards, and training programs for AI‑augmented content creation Manage team capacity, hiring, and foster a culture of experimentation and wellbeing Build Content Engineering Systems Design scalable workflows using AirOps for content automation and programmatic SEO Build content infrastructure: metadata frameworks, taxonomies, templates across formats Create modular, reusable content components and AI‑powered workflows (AIR Framework: Automate, Integrate, Refine) Execute Content Strategy & Client Delivery Own day‑to‑day client operations and ensure quality delivery Conduct weekly client check‑ins and monthly performance reviews Identify content opportunities and translate insights between written and video formats Multi‑Format Content Optimization Optimize written content for traditional SEO and AI search engines (AEO/GEO) Structure content for Google AI Overviews, ChatGPT, Perplexity, and omnichannel distribution SEO/AEO Skill Building Work with Orlando and Ali to master technical SEO, keyword research, and performance analytics Learn Answer Engine Optimization (AEO) for AI‑powered search platforms Gradually own SEO strategy for select clients under director guidance Quality Control & Continuous Improvement Final quality check on all content before client delivery Rigorously fact‑check, maintain brand voice, and elevate AI‑generated content Research new tools, run experiments, document learnings, and stay ahead of industry trends About You Must‑Haves 4+ years content experience (B2B SaaS/tech/agency) with 1-2+ years managing teams Systems thinker who builds workflows, not just one‑off content AI‑forward: Hands‑on with ChatGPT/Claude, excited about AirOps and prompt engineering High agency: Research relentlessly, experiment fearlessly, own outcomes, energized by figuring things out Strong writer with editorial judgment and ability to scale quality Team leader: Comfortable coaching, managing capacity, and developing others Bilingual: English and Spanish proficiency Location: Within ±3h Mexico City time zone Nice‑to‑Haves Experience with YouTube SEO, video content strategy, or video production workflows Understanding of video engagement metrics, retention curves, and YouTube analytics Knowledge of video scripting, thumbnail optimization, or video metadata Experience with content engineering, structured content, or metadata frameworks Knowledge of schema markup and technical SEO implementation (including video schema) Familiarity with Webflow, Framer, or modern CMS platforms Understanding of programmatic SEO and content automation at scale Background in product management, software engineering, or technical writing Previous work with fintech, B2B SaaS, or high‑growth tech companies (especially unicorns) Experience using AirOps or similar content orchestration platforms Comfort with video editing concepts (you won’t edit, but understanding the process helps) Any technical SEO experience or certifications (we’ll help you build this regardless) Familiarity with martech tools and analytics platforms (GA4, Looker Studio, etc.) What Success Looks Like First 6 Months Scale team output 2‑3x while maintaining quality, launch pilot YouTube strategy for 1‑2 clients, build comprehensive documentation (playbooks, SOPs), and demonstrate measurable client impact (rankings, traffic, conversions). First Year Run full‑scale video operations alongside written content, achieve 10x team efficiency through AI systems, develop deep SEO/AEO proficiency, and begin contributing to Meaningful’s thought leadership. 18‑24 Months Transition to Senior SEO/AEO Specialist role—own SEO/AEO strategy independently across client portfolio, lead technical implementations, and develop proprietary methodologies in Answer Engine Optimization. Why Join Meaningful? Flexible hours & laid‑back Fridays Continuous learning (courses, certifications, conferences, mentorship with industry experts) Diverse team across LATAM, U.S., and Europe