Web Developer

**Location**: Remote**Schedule**: Monday - Friday, 8:00 AM - 12:00 PM MT**Employment Type**: Part-Time (Mid-Level)**Industry**: Real Estate Investment & Property Management**About Carbon**Carbon is a technology-forward investment management firm specializing in multifamily real estate investments and property management. We operate two complementary brands—**Carbon Capital** (investment opportunities) and **Carbon Residential** (property management)—united by our commitment to blending technology, design, and data-driven strategies to deliver exceptional experiences for investors and residents alike.As we scale our digital presence, we're seeking a skilled Web Developer / Web Designer who can architect, optimize, and maintain our web ecosystem while driving meaningful business results.**Our Digital Properties**:**The Opportunity**We're looking for someone who thrives at the **intersection of design and technology**—a professional who not only creates beautiful, engaging websites but deeply understands how integrations, automations, and data flow support a seamless marketing funnel.This isn't just about building pages; it's about creating conversion engines that turn visitors into investors and residents. You'll have ownership over our digital touchpoints and work directly with our Performance & Analytics Specialist to implement improvements that enhance user experience, strengthen lead generation, and drive measurable growth.If you're proactive, detail-oriented, and excited to make a tangible impact in a high-performance environment, this role is for you.**What You'll Do****Core Responsibilities****Design & Development**- Build, revamp, and maintain responsive websites and landing pages—primarily using **Webflow**—with a strong eye for aesthetics, layout, and conversion-focused design- Create high-converting pages for investment opportunities, property listings, and marketing campaigns- Ensure brand consistency across all digital touchpoints while bringing fresh, modern design perspectives- Implement mobile-first, responsive designs that deliver exceptional user experiences**Technical Integration & Automation**- Connect and maintain integrations with external APIs, AI/LLM tools, and various automation platforms to streamline workflows- Build and manage seamless integrations between our website and **ActiveCampaign CRM**:- Implement tracking pixels, analytics tools, and conversion tracking mechanisms for data-driven decision making- Set up marketing automation workflows that nurture leads from first touch to conversion- Troubleshoot technical issues and optimize site performance for speed and reliability**Collaboration & Optimization**- Partner closely with our Performance & Analytics Specialist to test, analyze, and continuously improve site performance and user experience- Implement A/B testing frameworks and conversion rate optimization strategies based on analytics insights- Proactively identify gaps, suggest improvements, and enhance the website's usability, functionality, and visual appeal- Monitor user behavior and site metrics to inform design and development decisions**Quality Assurance & Continuous Improvement**- Review all deliverables for accuracy, responsiveness, and brand consistency before deployment- Stay current with web development trends, Webflow updates, and industry best practices- Provide strategic recommendations for new tools, technologies, and optimization opportunities- Maintain documentation for integrations, workflows, and technical processes**What We're Looking For****Required Qualifications****Technical Expertise**- **3+ years of experience** in web development and design, with a strong portfolio of Webflow or similar CMS-based projects- **Webflow mastery**: Deep understanding of Webflow's capabilities, limitations, and best practices- **Integration experience**: Proven ability to integrate third-party tools, APIs, and automation platforms (Zapier, Make, webhooks)- **CRM proficiency**: Hands-on experience with ActiveCampaign or similar platforms (HubSpot, Mailchimp, etc.)- **Front-end development**: Strong HTML, CSS, and JavaScript skills for custom functionality and troubleshooting- **Design capabilities**: Solid understanding of UX/UI principles, responsive design, and modern web aesthetics**Professional Skills**- Excellent communication skills—able to collaborate effectively across teams and time zones- Strong attention to detail with a quality-first approach to all deliverables- Open to constructive feedback and eager to iterate based on data and user insights- Proactive mindset toward problem-solving and continuous improvement- Self-motivated and comfortable working independently in a fast-moving, feedback-driven environment**Nice to Have (Bonus Points)**- Experience with analytics tools (Google Analytics, Tag Manager, Hotjar, Mixpanel)- Familiarity with AI tools, chatbot implementation, or LLM integr